We are a youth-obsessed culture, but I like Dr. Christiane Northrup’s new paradigm, “getting older is inevitable but aging is optional.” Like many of my peers, when I think about my age I find it almost unbelievable that I got this “old” so fast. But the reality is that I feel more dynamic and healthy than I did decades ago. I have been blessed with good health but I attribute a lot of my overall well-being to my career as a home stager. While I make no claims to be a doctor, I have come to some personal conclusions about how my job is helping to keep me energized and healthy.
As professional home stagers, our role is to collaborate with real estate agents and home sellers to prepare properties for the marketplace to sell for top dollar as quickly as possible. This is impossible without thorough attention to condition issues and enhanced presentation. A successful staging process begins with a professional analytical consultation that includes specific recommendations for the homeowner. It is our responsibility not only to tell the seller what they need to do but also to make sure they understand the importance of home staging and to motivate them to follow through with the recommendations. Otherwise, they will not achieve their objectives of selling quickly and for top dollar. In fact they may not be able to sell at all.
This Pre-war “Classic 7” Upper Westside New York City co-op had been a well-loved family home for decades. The owner was ready to sell and begin a new chapter but the downsizing and preparation for selling process seemed overwhelming in many ways. An “as-is” direct buyer offer of $2.6 million seemed tempting. However, his real estate agent was confident that with some strategic investment in staging, he would be able to sell at a much higher price because large New York City Pre-War apartments have high appeal for young, affluent families, who will complete high-end renovations.