Three Ways a Career in Home Staging May Increase Longevity and Well-Being

We are a youth-obsessed culture, but I like Dr. Christiane Northrup’s new paradigm, “getting older is inevitable but aging is optional.” Like many of my peers, when I think about my age I find it almost unbelievable that I got this “old” so fast. But the reality is that I feel more dynamic and healthy than I did decades ago. I have been blessed with good health but I attribute a lot of my overall well-being to my career as a home stager. While I make no claims to be a doctor, I have come to some personal conclusions about how my job is helping to keep me energized and healthy.

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Five Common Costly Mistakes Made by Untrained Home Staging Consultants

As professional home stagers, our role is to collaborate with real estate agents and home sellers to prepare properties for the marketplace to sell for top dollar as quickly as possible. This is impossible without thorough attention to condition issues and enhanced presentation. A successful staging process begins with a professional analytical consultation that includes specific recommendations for the homeowner. It is our responsibility not only to tell the seller what they need to do but also to make sure they understand the importance of home staging and to motivate them to follow through with the recommendations. Otherwise, they will not achieve their objectives of selling quickly and for top dollar. In fact they may not be able to sell at all.

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A Home Staging Success Story

This Pre-war “Classic 7” Upper Westside New York City co-op had been a well-loved family home for decades. The owner was ready to sell and begin a new chapter but the downsizing and preparation for selling process seemed overwhelming in many ways. An “as-is” direct buyer offer of $2.6 million seemed tempting. However, his real estate agent was confident that with some strategic investment in staging, he would be able to sell at a much higher price because large New York City Pre-War apartments have high appeal for young, affluent families, who will complete high-end renovations.

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Earn CSP Home Staging Certification with RESA 2012 Pro Stager of the Year

With so many choices of home staging training available, how do you know which one to choose?

It’s easy to shop for the lowest price or the quick and easy routes. But generally speaking, in any purchase you make, “you get what you pay for.”

Invest in top value and train with the leaders in the industry.

Certified Staging Professionals is the leading home staging training program and is accredited by the Real Estate Staging Association. President and founder, Christine Rae, an internationally respected home staging authority and best selling-author, was recently honored with RESA’s 2012 Lifetime Achievement Award for her contribution to the home staging industry. The CSP designation is recognized as a brand of excellence.

In my opinion, on-line training cannot possibly provide a comparable learning experience. Having an instructor, who is a successful home staging business owner, offers countless opportunities for one-on-one attention and numerous additional learning benefits.

I was recently honored by the membership of the Real Estate Staging Association as RESA’s 2012 Professional Stager of the Year. As president of Ingenuity & Pizzazz, Inc., I have collaborated with home sellers and real estate agents on the staging of over $600 million in real estate. Before relocating to the U.S. I was an award-winning university lecturer in Montreal and now as a CSP instructor, I am fortunate to be able to combine my love for teaching and home staging.

Here’s what my trainees say:

“Nairn is a superior teacher. She is knowledgeable, thoughtful, and creative. She communicates clearly and encourages questions. She is challenging but very encouraging. She is the consummate professional. As a college professor myself, I can assure you, she is top of the scale in effectiveness.” P.Ponzi

“Your generosity with your knowledge and training was enormous. You are truly a great teacher. There are a lot of people out there with knowledge, but not all can teach. We were very fortunate to have you as our trainer.” W. Trautwein

“You were the best instructor I could have asked for. You are imminently qualified, the personification of professional, a generous and natural teacher and an inspiring example of how to run a successful staging business. Your future students are in very good hands with you.” M. Lavery-Smith

In addition, CSP trainees benefit immensely from a shared learning experience with other creative stagers and the hands-on component of the training is invaluable. And the CSP training includes so much more than a 3-day experience.

The Marketing Resources provided are incomparable in the industry. These resources include: 4 page website, complimentary (and already set up) weblog account. The graduates of the CSP program have a wealth of marketing tips and home staging resources at their fingertips in the CSP Resource Center.

Other outstanding differences of the CSP program are the many after class support programs and opportunities available only to the CSP Members including CSP Marketing Advantage Camp (12 sessions, 6 week webinar with a marketing coach).

For more information, get your free information package.

Visit: http://IngenuityPizzazz.com/home-staging-training.php and http://www.stagingtraining.com/

Contact: 1-888-STAGING or nairn@IngenuityPizzazz.com

Earn CSP Home Staging Certification with RESA 2012 Pro Stager of the Year

With so many choices of home staging training available, how do you know which one to choose?

It’s easy to shop for the lowest price or the quick and easy routes. But generally speaking, in any purchase you make, “you get what you pay for.”

Invest in top VALUE and train with the leaders in the industry.

Certified Staging Professionals is the leading home staging training program and is accredited by the Real Estate Staging Association. President, Christine Rae, an internationally respected home staging authority and best selling-author, was recently honored with RESA’s 2012 Lifetime Achievement Award for her contribution to the home staging industry. The CSP designation is recognized as a brand of excellence.

In my opinion, on-line training cannot possibly provide a comparable learning experience. Having an instructor, who is a successful home staging business owner, offers countless opportunities for one-on-one attention and numerous additional learning benefits.

I was recently honored by the membership of the Real Estate
Staging Association as RESA’s 2012 Professional Stager of the Year. As president of Ingenuity & Pizzazz, Inc. I have collaborated with home sellers and real estate agents on the staging of over $600 million in real estate. Before relocating to the U.S. I was an award-winning university lecturer in Montreal and now as a CSP instructor, I am fortunate to be able to combine my love for teaching and home staging.


Here’s what trainees say:

“Nairn is a superior teacher. She is knowledgeable, thoughtful, and creative. She communicates clearly and encourages questions. She is challenging but very encouraging. She is the consummate professional. As a college professor myself, I can assure you, she is top of the scale in effectiveness.” P.Ponzi

” Your generosity with your knowledge and training was enormous. You are truly a great teacher. There are a lot of people out there with knowledge, but not all can teach. We were very fortunate to have you as our trainer.” W. Trautwein

“You were the best instructor I could have asked for. You are imminently qualified, the personification of professional, a generous and natural teacher and an inspiring example of how to run a successful staging business. Your future students are in very good hands with you.”
M. Lavery-Smith


My upcoming classes:

March 12-15: Brookdale College, Lincroft, NJ

March 24-26: New York, NY. Come to NYC and enjoy a few extra days as a tourist!

April 18-20: Purchase College: Purchase, NY

April 28-30: Hartford, CT

May 14-16: Montreal, QC

In addition, CSP trainees benefit immensely from a shared learning experience with other creative stagers and the hands-on component of the training is invaluable. And the CSP training includes so much more than a 3-day experience.

The Marketing Resources provided are incomparable in the industry. These resources include: 4 page website, complimentary (and already set up) weblog account. The graduates of the CSP program have a wealth of marketing tips and home staging resources at their fingertips in the CSP Resource Center.

Other outstanding differences of the CSP program are the many after class support programs and opportunities available only to the CSP Members including CSP Marketing Advantage Camp (12 sessions, 6 week webinar with a marketing coach).

For more information, get your free information package.

Visit: IngenuityPizzazz.com and www.stagingtraining.com

Contact: 1-888-STAGING or nairn@IngenuityPizzazz.com

New York City Home Stager, Nairn Friemann, Honored as RESA 2012 Professional Stager of the Year

New York, NY. February 9, 2012: Nairn Friemann, President of Ingenuity & Pizzazz, Inc. in New York City, and Certified Staging Professionals Instructor, was selected as the RESA 2012 Professional Stager of the Year. The RESA Professional Stager award was presented by the membership of the Real Estate Staging Association at the 2012 International Home Staging Convention awards banquet on February 1, 2012 in Las Vegas, Nevada.

“I am so excited and appreciative to receive this prestigious award. It is also so gratifying to see how far our home staging industry has come in the past ten years!” said Friemann in accepting the RESA honor.

RESA recognized home staging professionals in chapter, state and regional leadership positions. Professional home stagers in 5 regions throughout North America received awards in both Rookie Stager of the Year and Professional Stager of the Year categories. RESA also recognized a Staging Realtor of the Year, Innovator of the Year, Product of the Year and several other categories.

“Nairn Friemann was selected by her home staging industry peers and we are honored that Nairn has been recognized for her contributions to our industry”, said Shell Brodnax, President/CEO of RESA.

As president of Ingenuity & Pizzazz, Inc., one of New York City’s top home staging companies, Nairn has collaborated with sellers and agents on the staging of over $600 million in real estate. “My specialty is transforming the ordinary to extraordinary with my ingenuity and pizzazz, but my focus is always on results – achieving a quick and profitable sale for my clients! I offer a full menu of home staging services and customized action plans to support each client’s budget and needs. My clients have called me a magician and miracle worker, but I know the magic and miracles happen because of my talent, professional training, extensive experience, high standards and very hard work.”

“It is also my pleasure to be able to share my expertise with hundreds of new home stagers, as an instructor for Certified Staging Professionals, the leading home staging training program. Nairn offers CSP home staging training classes in New York City, at Brookdale College in New Jersey, at Purchase College in Purchase, NY, in Connecticut and in Montreal.

At left, Nairn Friemann with RESA 2012 Professional Stager of the Year Awards and Christine Rae, President of Certified Staging Professionals, at the RESA Convention in Las Vegas.

For more information about Ingenuity & Pizzazz, Inc. visit IngenuityPizzazz.com and contact nairn@IngenuityPizzazz.com or 917-952-4669.

For more information about Nairn Friemann’s Certified Staging Professionals home staging training classes and webinars, visit www.stagingtraining.com and IngenuityPizzazz.com and call 1-888-STAGING.

New York, NY. February 9, 2012: Nairn Friemann, President of Ingenuity & Pizzazz, Inc. in New York City, and Certified Staging Professionals Instructor, was selected as the RESA 2012 Professional Stager of the Year. The RESA Professional Stager award was presented by the membership of the Real Estate Staging Association at the 2012 International Home Staging Convention awards banquet on February 1, 2012 in Las Vegas, Nevada.

“I am so excited and appreciative to receive this prestigious award. It is also so gratifying to see how far our home staging industry has come in the past ten years!” said Friemann in accepting the RESA honor.

RESA recognized home staging professionals in chapter, state and regional leadership positions. Professional home stagers in 5 regions throughout North America received awards in both Rookie Stager of the Year and Professional Stager of the Year categories. RESA also recognized a Staging Realtor of the Year, Innovator of the Year, Product of the Year and several other categories.

“Nairn Friemann was selected by her home staging industry peers and we are honored that Nairn has been recognized for her contributions to our industry”, said Shell Brodnax, President/CEO of RESA.

As president of Ingenuity & Pizzazz, Inc., Nairn has collaborated with sellers and agents on the staging of over $600 million in real estate. “My specialty is transforming the ordinary to extraordinary with my ingenuity and pizzazz, but my focus is always on results – achieving a quick and profitable sale for my clients! I offer a full menu of home staging services and customized action plans to support each client’s budget and needs. My clients have called me a magician and miracle worker, but I know the magic and miracles happen because of my talent, professional training, extensive experience, high standards and very hard work.”

“It is also my pleasure to be able to share my expertise with hundreds of new home stagers, as an instructor for Certified Staging Professionals. the leading home staging training program. Nairn offers CSP home staging training classes in New York City, at Brookdale College in New Jersey, at Purchase College in Purchase, NY, in Connecticut and in Montreal..

Nairn Friemann with RESA 2012 Professional Stager of the Year Awards and Christine Rae, President of Certified Staging Professionals, at the RESA Convention, Las Vegas

For more information about Nairn Friemann and Ingenuity & Pizzazz, Inc., visit IngenuityPizzazz.com and contact Nairn at 917-952-4669 or nairn@IngenuityPizzazz.com

For more information about Nairn Friemann’s home staging training classes and webinars, visit www.stagingtraining.com and IngenuityPizzazz.com and call 1-888-STAGING.

What Real Estate Agents Say about Home Staging: Out vs In

The key word for selling real estate in 2012 is CHALLENGING. No one, including the experts, can predict how the market will fare in the next 12 months. While the health of the economy and regional markets, and location and size of properties are outside the control of agents and sellers, three factors are discretionary and must be expertly managed to ensure a successful sale:

  • PRICE
  • PRESENTATION
  • CONDITION

Increasingly, savvy real estate agents are realizing that having professional home stagers on their teams is the best way to increase their marketing effectiveness and success. When staged listings sell faster and for more than the comps that are not staged, agents and their real estate companies benefit from higher commissions, reduced marketing expenses, increased profitability, increased client satisfaction and increased referrals. Success breeds success.


In addition, collaborating with a home staging expert, who can handle a staging project from consultation through to completion, frees up an agent’s time to focus on what they do best – list and sell properties and find homes for their buyers. For the home seller, agent and real estate company, professional home staging is a win-win-win marketing strategy. Unfortunately, some real estate agents still do not appreciate the value and necessity of professional home staging. But in 2012, staging is no longer optional, according to real estate guru, Barbara Corcoran. Here’s what real estate agents say about staging –Out vs In.

OUT

IN

“Staging costs too much”

“Staging is a short-term, high yield investment.”

“Staging wastes too much time.”

“Staging saves time by reducing days on the market.”

“Staging is fluffing.”

“Staging is savvy marketing.”

“My listings always sell… eventually.”

“My listings sell higher and faster than the competition.”

“Why would I pay for a consultation?”

“Investing in consultations helps me sell listings.”

“I won’t offend my seller by suggesting staging.”

“I win listings by having a pro stager on my team.”

“I do my own staging.”

“I focus on listing and selling.”

“Staging is just for vacants.”

“All properties benefit from some degree of staging.”

“What’s a stager?”

“My staging pro is an indispensable member of my team.”


As president
of Ingenuity & Pizzazz, Inc., I have collaborated with agents and sellers on the staging and sale of over $600 million in real estate. It is such a pleasure to work with savvy real estate agents, who embrace the “IN” attitude.

Certified Staging Professionals Home Staging Training Provides Mentoring and Networking Opportunities for Alumni

When considering a new career in home staging, a comparison of numerous professional training options can seem overwhelming. To make the choice far simpler, I highly recommend comparing value vs price. No other home staging training in the industry provides the quality of trainers, classroom experience, resources, continuing ed learning and after training support as Certified Staging Professionals.

Just one reason to invest in a program with classroom and hands-on staging training is the benefit of meeting and learning from and with other people vs studying alone at home. The learning experience is heightened and so is the enjoyment. In our CSP classes, trainees become instant colleagues and camaraderie abounds. Many become friends and collaborate on staging projects. CSP is renowned for its staging mentorship program and many of our CSPs receive invaluable experience working and staying connected with other CSP stagers.

I recently hosted a mentoring day in New York City for alumni from my Brookdale College, Purchase College and NYC classes. We spent time at Churchill Furniture Rental, meeting the reps, reviewing the inventory and discussing vacant staging issues. Then we did a tour of the NYC flower market and I introduced them to my wholesalers. We finished up with a late lunch and lots of Q + A about staging.

As president of Ingenuity & Pizzazz, Inc.,I have collaborated with agents and homeowners on the staging and sale of over $600 million in real estate. This year I am honored to be a finalist for the Real Estate Staging Association’s 2012 Pro Stager of the Year Award. I am so pleased to share my diverse experience with all my trainees. In addition to the valuable learning experience, the CSPs all told me how much they enjoyed meeting these other stagers from Connecticut, New Jersey and NYC and how they planned to stay connected.


CSP Alumni Enjoy Mentoring Day and NYC Flower Market


“Yesterday was fabulous. The information and the camaraderie were flowing like a spring. Thank you for your generosity and good will. You continue to be an inspiration to me and others. I loved being with other stagers. They were inspiring and fun people. Thank you again. I loved every moment of the day.”

Dolores Curley


“I wanted to again thank you for hosting and coordinating your mentoring day last week. It is a sign of a true professional when you take the time out of your busy day to mentor folks just starting in the business. I appreciate the local insights you provided as well as the chance to make new acquaintances and network.”

Lori Ann Cerullo

“Thank you for setting up the wonderful Staging and networking day! Very fulfilling- In addition, great to meet so many talented people.”

Marie-Elena Waldrip

For more information on Nairn Friemann’s upcoming CSP training classes visit www.stagingtraining.com and IngenuityPizzazz.com

January 7-9: New York, NY

Feb. 20-22: Montreal, QC

March 12-15: Brookdale College, Lincroft, NJ

March 24-26: New York, NY

April 18-20: Purchase College, Purchase, NY

April 28-30: Hartford, CT

“Home Staging Vacant Properties Increases Selling Price 5 – 10 times Investment”Top New York Agent Deanna Kory sa

The  New York Times Market Ready Feature, Thursday Sept. 29, 20ll addresses a common question about staging a vacant property.  Read the full article:

Is it worth the money to hire someone to stage it?

Top agents and professional stagers know the answer to this question because we see the proof time and time again.

Deanna Kory, SVP at the Corcoran Group, is not only a top agent but also one of home staging’s strongest proponents.

In this article she is quoted:

“I won’t let people come on the market empty if I can help it.” 

She has found that  “when staging apartments on her own and working with professional staging companies,  renting a hand-picked selection of furniture and arranging it with accessories will often speed up a sale and generate a higher selling price”

This has been a successful strategy for her and her sellers, because she ” has found that sellers with empty apartments can increase their selling price by “at least 5 to 10 times the investment you’re going to make” in staging.”
As an example, “if a seller invests  $10,000 in home staging, it should yield between $50,000 and $100,000 more in profit than an apartment sold empty.”

Earlier this year, real estate guru, Barbara Corcoran, advised viewers of The Today Show,never sell a property vacant unless you have no other choice. Vacant properties spend more time on the market and sell for less. She recommends an investmentin staging as the SMART financial decision.
When sellers ask,  “how much will it cost to stage?”, I think the better question is:

How much will it cost me if I don’t stage?

Staging is not an expense, it is an investment. In fact it is the best short-term investment a home seller can make! 

Just consider the financial return of a 12-month CD with today’s interest rates. A short-term investment in your most valuable asset is the wiser financial decision. Statistics show that home staged properties sell faster and for more money than comps that are not staged. So, owners do not save money by not home staging, in fact they lose money by not getting the best return on their asset and by incurring additional carrying costs for the extra time on the market. And the investment in home staging is almost always less than the first price reduction and in many cases, less than one or two month’s carrying costs.