New York City Home Stager, Nairn Friemann, Honored as RESA 2012 Professional Stager of the Year

New York, NY. February 9, 2012: Nairn Friemann, President of Ingenuity & Pizzazz, Inc. in New York City, and Certified Staging Professionals Instructor, was selected as the RESA 2012 Professional Stager of the Year. The RESA Professional Stager award was presented by the membership of the Real Estate Staging Association at the 2012 International Home Staging Convention awards banquet on February 1, 2012 in Las Vegas, Nevada.

“I am so excited and appreciative to receive this prestigious award. It is also so gratifying to see how far our home staging industry has come in the past ten years!” said Friemann in accepting the RESA honor.

RESA recognized home staging professionals in chapter, state and regional leadership positions. Professional home stagers in 5 regions throughout North America received awards in both Rookie Stager of the Year and Professional Stager of the Year categories. RESA also recognized a Staging Realtor of the Year, Innovator of the Year, Product of the Year and several other categories.

“Nairn Friemann was selected by her home staging industry peers and we are honored that Nairn has been recognized for her contributions to our industry”, said Shell Brodnax, President/CEO of RESA.

As president of Ingenuity & Pizzazz, Inc., one of New York City’s top home staging companies, Nairn has collaborated with sellers and agents on the staging of over $600 million in real estate. “My specialty is transforming the ordinary to extraordinary with my ingenuity and pizzazz, but my focus is always on results – achieving a quick and profitable sale for my clients! I offer a full menu of home staging services and customized action plans to support each client’s budget and needs. My clients have called me a magician and miracle worker, but I know the magic and miracles happen because of my talent, professional training, extensive experience, high standards and very hard work.”

“It is also my pleasure to be able to share my expertise with hundreds of new home stagers, as an instructor for Certified Staging Professionals, the leading home staging training program. Nairn offers CSP home staging training classes in New York City, at Brookdale College in New Jersey, at Purchase College in Purchase, NY, in Connecticut and in Montreal.

At left, Nairn Friemann with RESA 2012 Professional Stager of the Year Awards and Christine Rae, President of Certified Staging Professionals, at the RESA Convention in Las Vegas.

For more information about Ingenuity & Pizzazz, Inc. visit and contact or 917-952-4669.

For more information about Nairn Friemann’s Certified Staging Professionals home staging training classes and webinars, visit and and call 1-888-STAGING.

What Real Estate Agents Say about Home Staging: Out vs In

The key word for selling real estate in 2012 is CHALLENGING. No one, including the experts, can predict how the market will fare in the next 12 months. While the health of the economy and regional markets, and location and size of properties are outside the control of agents and sellers, three factors are discretionary and must be expertly managed to ensure a successful sale:


Increasingly, savvy real estate agents are realizing that having professional home stagers on their teams is the best way to increase their marketing effectiveness and success. When staged listings sell faster and for more than the comps that are not staged, agents and their real estate companies benefit from higher commissions, reduced marketing expenses, increased profitability, increased client satisfaction and increased referrals. Success breeds success.

In addition, collaborating with a home staging expert, who can handle a staging project from consultation through to completion, frees up an agent’s time to focus on what they do best – list and sell properties and find homes for their buyers. For the home seller, agent and real estate company, professional home staging is a win-win-win marketing strategy. Unfortunately, some real estate agents still do not appreciate the value and necessity of professional home staging. But in 2012, staging is no longer optional, according to real estate guru, Barbara Corcoran. Here’s what real estate agents say about staging –Out vs In.



“Staging costs too much”

“Staging is a short-term, high yield investment.”

“Staging wastes too much time.”

“Staging saves time by reducing days on the market.”

“Staging is fluffing.”

“Staging is savvy marketing.”

“My listings always sell… eventually.”

“My listings sell higher and faster than the competition.”

“Why would I pay for a consultation?”

“Investing in consultations helps me sell listings.”

“I won’t offend my seller by suggesting staging.”

“I win listings by having a pro stager on my team.”

“I do my own staging.”

“I focus on listing and selling.”

“Staging is just for vacants.”

“All properties benefit from some degree of staging.”

“What’s a stager?”

“My staging pro is an indispensable member of my team.”

As president
of Ingenuity & Pizzazz, Inc., I have collaborated with agents and sellers on the staging and sale of over $600 million in real estate. It is such a pleasure to work with savvy real estate agents, who embrace the “IN” attitude.

Certified Staging Professionals Home Staging Training Provides Mentoring and Networking Opportunities for Alumni

When considering a new career in home staging, a comparison of numerous professional training options can seem overwhelming. To make the choice far simpler, I highly recommend comparing value vs price. No other home staging training in the industry provides the quality of trainers, classroom experience, resources, continuing ed learning and after training support as Certified Staging Professionals.

Just one reason to invest in a program with classroom and hands-on staging training is the benefit of meeting and learning from and with other people vs studying alone at home. The learning experience is heightened and so is the enjoyment. In our CSP classes, trainees become instant colleagues and camaraderie abounds. Many become friends and collaborate on staging projects. CSP is renowned for its staging mentorship program and many of our CSPs receive invaluable experience working and staying connected with other CSP stagers.

I recently hosted a mentoring day in New York City for alumni from my Brookdale College, Purchase College and NYC classes. We spent time at Churchill Furniture Rental, meeting the reps, reviewing the inventory and discussing vacant staging issues. Then we did a tour of the NYC flower market and I introduced them to my wholesalers. We finished up with a late lunch and lots of Q + A about staging.

As president of Ingenuity & Pizzazz, Inc.,I have collaborated with agents and homeowners on the staging and sale of over $600 million in real estate. This year I am honored to be a finalist for the Real Estate Staging Association’s 2012 Pro Stager of the Year Award. I am so pleased to share my diverse experience with all my trainees. In addition to the valuable learning experience, the CSPs all told me how much they enjoyed meeting these other stagers from Connecticut, New Jersey and NYC and how they planned to stay connected.

CSP Alumni Enjoy Mentoring Day and NYC Flower Market

“Yesterday was fabulous. The information and the camaraderie were flowing like a spring. Thank you for your generosity and good will. You continue to be an inspiration to me and others. I loved being with other stagers. They were inspiring and fun people. Thank you again. I loved every moment of the day.”

Dolores Curley

“I wanted to again thank you for hosting and coordinating your mentoring day last week. It is a sign of a true professional when you take the time out of your busy day to mentor folks just starting in the business. I appreciate the local insights you provided as well as the chance to make new acquaintances and network.”

Lori Ann Cerullo

“Thank you for setting up the wonderful Staging and networking day! Very fulfilling- In addition, great to meet so many talented people.”

Marie-Elena Waldrip

For more information on Nairn Friemann’s upcoming CSP training classes visit and

January 7-9: New York, NY

Feb. 20-22: Montreal, QC

March 12-15: Brookdale College, Lincroft, NJ

March 24-26: New York, NY

April 18-20: Purchase College, Purchase, NY

April 28-30: Hartford, CT

Five Common Costly Mistakes Made by Untrained Home Staging Consultants

Selling a home is never easy.However, the challenges today seem overwhelming to most sellers.The main criteria for selling real estate have always been location, size, and price but never before have presentation and condition been as important as they are today. 95% of buyers are shopping first on the Internet and “driving-by” properties in a “click.” Without a doubt, appealing website photos are the key to attracting buyer traffic. Visiting the property, buyers form first and lasting impressions within seconds. 90% of the population cannot visualize and base their judgments solely on what they see and how they feel, and research is proving that emotions play a much larger part of the decision making process than previously assumed.

In this tough market, buyers are also demanding and getting best value, so properties that are in good condition sell faster and for money. According to Barbara Corcoran, for every $1 a home seller does not invest in condition work, a buyer will deduct at least $3. Most buyers today are putting their full investment into the purchase price of the home and don’t have extra money for any major work. In addition, the majority of buyers do not have the time or the desire for renovation.

As professional home stagers, we cannot influence location, size and price factors. Our role is to collaborate with agents and home sellers to prepare properties for the marketplace to sell for top dollar as quickly as possible. This is impossible without thorough attention to condition issues and enhanced presentation. A successful staging process begins with a professional analytical consultation that includes specific recommendations for the homeowner. It is our responsibility not only to tell the seller what they need to do but also to make sure they understand the importance of staging and to motivate them to follow through with the recommendations. Otherwise, they will not achieve their objectives of selling quickly and for top dollar. In fact they may not be able to sell at all.

With so much at stake for home sellers, the staging consultation is critical to the preparation and marketing of the property. The expert advice trained staging consultants provide has significant financial importance. That is why real estate agents and home sellers should invest in trained professional home staging consultants. Unfortunately, many “stagers” are not trained and make serious mistakes that can be extremely costly to the home sellers. When the staging process is ineffective this can lead to longer time on the market, increased carrying costs for the seller, reduced selling price and increased stress. These are all extremely costly consequences for a home seller.

Here are five common costly mistakes made by untrained staging consultants:

1) They give away free consultations:

My view of this is “you get what you pay for.” Trained professional stagers understand the critical importance of the consultation as the first step in the staging process. They provide comprehensive room-by-room assessments and thorough, prioritized recommendations. They counsel, explain and motivate homeowners to invest in what needs to be done. The consultation should be value-rich.

Free consultations are generally “meet and greet” with some general information about the benefits of staging. They are superficial and fail to capitalize on this opportunity to address all the important staging issues of the property. In many cases the lack of attention to detail and other omissions can lead to ineffective staging, longer time on the market and reduced selling prices.

2) They provide decorating advice versus marketing strategy:

Trained professional stagers know that staging is not decorating – it’s marketing. A room can be beautifully decorated, but fail from a staging perspective. Our focus is on showcasing the best features of the property, making rooms look as bright and spacious as possible and creating buyer appeal and wow impact. Our work is strategic, always considering the buyers’ preferences and the camera’s eye. Even if someone is a talented decorator, they may not be qualified to give you professional staging advice.

3) They perform check-list style assessments but don’t analyze and prioritize recommendations.

This really demonstrates the level of expertise of your consultant. The room- by-room assessment is just the beginning – it is simply information gathering. Identifying the key strengths of the property, and analyzing and prioritizing recommendations in respect to market trends, buyers’ wish lists, and budget issues provides the homeowner with a clear understanding of not only what has to be done but why these actions are so important. This expert consulting advice helps sellers make the best financial decisions.

4) They don’t know how to handle sensitive issues so avoid them.

Mastering the art of difficult conversations with home sellers is a key skill for professional home stagers. We are trained to address sensitive issues with home sellers and understand that it is imperative for us to do so. One strong negative impression can override a list of positive factors and prevent a sale. These sensitive issues can include odors, cleanliness problems, unattractive and dated décor, clutter, an abundance of religious items, provocative art, etc. A lack of understanding and or skill in handling these issues is not an excuse and avoiding them can be a very costly mistake.

5) They fail to motivate the client with an action plan.
Professional home stagers know that it is not enough just to tell home sellers what they need to do. The true test of an effective consultation is that the consultant has been able to motivate the sellers to follow through with the recommendations. Trained staging consultants understand that the staging recommendations may seem overwhelming to their clients, but by outlining a feasible action plan, they will inspire confidence and demonstrate their ability to help with some or all of the process. Trained professional home stagers are serious business owners who are experts at consulting, design planning, problem solving, project management and showcasing. A home seller is far more likely to get the best advice, follow through with the necessary staging process and succeed at selling faster for top dollar if they invest in a consultation with a trained staging professional.

Nairn Friemann, MBA, is a Certified Staging Professional and Instructor. As president of Ingenuity & Pizzazz, Inc., one of New York City’s leading home staging companies, she has collaborated with agents and home sellers on the staging and marketing of over $600 million in real estate. A nominee for the Real Estate Staging Association’s 2010 Pro Stager of the Year Award, Nairn has received exceptional media attention including the CBS Early Show, CNN, Dow Jones Market Watch, Business Week, the New York Times, New York Living, Staging for Dummies and others. As an instructor for Certified Staging Professionals, Nairn draws on her extensive staging and award-winning teaching experience. Nairn teaches the 3-Day CSP program in the U.S. and Canada and shares her signature, 10 step program for “Mastering the Art of Difficult Conversations with Home Sellers” in her popular webinar.

“Another outstanding webinar from Nairn. I’m happy to have had another opportunity to learn from her breadth of knowledge and experience. I had to look back at my receipt to see if I really only pay $49 dollars for this webinar because what I got in return was a steal. Every single slide was packed with invaluable advice, and I came away with a whole new perspective and awareness of how I should conduct my consultations going forward. I might sign up for it again in a few months to make sure I’m on track.”
Susi Pereira, Well Dressed Home

“I thoroughly enjoyed your Webinar. It was motivating and very easy to follow. I was able to take down excellent notes. These are wonderful guidelines which I will review frequently. You are an excellent speaker and know why you were an award winning professor at Concordia. Signing up for your Webinar was well worth my INVESTMENT……Many thanks.”
Jane Chisholm, JC Creations.

For more information on Certified Staging Professionals training http://

Home Sellers Beware! What your Agent Isn’t Telling You about Home Staging Can Cost You Tens of Thousands of Dollars and Even More!

Home Staging Training Weblog – Home Staging information and help.

As one of New York City’s top stagers and president of Ingenuity & Pizzazz, Inc.,
I have collaborated with sellers and agents on the staging and
marketing of over $600 million in real estate. I believe passionately
that every property, regardless of location, size or price point,
benefits from some degree of staging. After all, staging, simply stated,
is the process of preparing a property for sale. Depending on the
condition of the property, this can include editing, cleaning and window
washing, painting, removal of carpeting, floor work, repairs, staging
and showcasing with the homeowners’ furnishings and/or rental or newly
purchased items.

It continues to amaze me that some agents still don’t
fully understand the importance of staging all their properties – surely
it’s their responsibility to their clients to represent their best
financial interests. And yet many still don’t even bring up the topic of
staging because:

– they are fearful of upsetting their clients,
– they don’t know how or when to introduce the topic of staging
– they truly don’t understand the benefits of staging and the costs of not staging

Sorry, but no more excuses! Fear or a lack of understanding is just
not an acceptable reason for not addressing important staging issues
with home sellers. Agents need to stop thinking about staging as a
“negative” topic. Of course if agents present staging in a negative
way,sellers are going to react accordingly. Instead, we recommend that
staging is introduced as an integral part of a winning marketing
strategy. Agents can offer their clients a professional staging
consultation with their Certified Staging Professional as
a value added service. This is the best way for an agent to introduce
staging to their clients. We are the experts and we understand that
staging is not an expense but the best short-term investment a home
seller can make.

We know that staging works, but the best indicators are proven when
an unstaged listing has lingered for months without selling. The agent
loses the listing for lack of success, which is unfortunate for the
agent, of course. But what is even more unfortunate is the significant
financial loss suffered by the home seller. Monthly carrying costs for
mortgages, taxes, insurance, maintenance, utilities, etc. are a burden
for most homeowners. When a property doesn’t sell these are truly
expenses and represent significant losses in the tens of thousands of
dollars. And this does not even include the ramifications of the
emotional distress!

Next the seller signs with a new agent, who insists that the only way
they can sell quickly and for top dollar is to “stage.” Just think
about the process in terms of Economic Theory 101. An entrepreneur is
about to launch a new product into a highly competitive market, but the
product is damaged and the packaging is dated and unattractive. What is
the only way that product will sell (if at all)?….at a DISCOUNT of
course. And for home owners selling their most valuable asset, this
discount, compounded with increased carrying costs, represents
significant financial loss that they will never be able to earn back.
Savvy agents won’t risk this because they know they should do what is
best for all their clients. And this includes small and large
properties,owner occupied and vacant, high-end and less expensive ones
too, because every seller deserves the opportunity to sell for top
dollar as quickly as possible.

Here are just three examples of our recent success stories:

Upper West side $4 Million, owner-occupied 3-bedroom Condo.
The property wasn’t getting a positive response from buyers in spite of
great location and move-in condition, because the furnishings were
“tired” and the furniture layout was not optimal. The Brown Harris
agent advised the sellers to invest in staging to upgrade the
furnishings and appeal of the apt. We recommended editing some of the
current furnishings and staged with a combination of some rental
furnishings and some additional new, contemporary higher-end purchases.
When the apartment went back on the market, the first people who saw it,
bought it!

Upper West side $1.340 Million, 2-bedroom, owner-occupied co-op had not sold. When Deanna Kory
of Corcoran took over the listing, she advised the sellers to invest in
staging. We worked with the family to purchase some new living room and
dining room furnishings and showcased their apartment on a small
budget. At the first open house, just four days after going to market,
the co-op sold!

Sutton Place $1.1 Million, 2-bedroom, vacant co-op had lingered for 6 months without a sale. Mary Ann Fusco
of Douglas Elliman took over the listing and brought us in to stage. We
recommended painting, removal of some of the existing furnishings and a
short-term investment in rental furnishings. The sellers agreed and we
staged and showcased the freshly painted apartment, which sold in 2
weeks with multiple offers.

Staging works. Never before have presentation and condition been as
important to the sale of real estate as they are today. Every home
seller deserves to get the best marketing advice for the sale of their
most valuable asset and the marketing process needs to begin with a
comprehensive and thorough home staging consultation.

If your agent is not advising you to home stage your apartment to
achieve a profitable and quick sale (and in some cases to sell at all)
they are not saving you money. They are costing you tens of thousands of
dollars, and maybe even more!

For more information about my services, please visit or contact me at If you are interested in becoming a professional home stager, I am a senior instructor for the Certified Staging Professionals
3-day program in the U.S, and Canada. I also share my 10 step
signature system for “Mastering the Art of Difficult Conversations with
Home Sellers” in monthly CSP webinars. For more information call 1-888-Staging or request a free INFO package.

Nairn Friemann, MBA
Certified Stagng Professional and Instructor

Ingenuity & Pizzazz, Inc.

Real Estate Authority, Barbara Corcoran, Advises Sellers to Hire a Home Stager and Never Sell a House without Furniture

Once again, Barbara Corcoran is advising sellers to hire a home stager! Watch her video segment on TODAYSHOW.COM

Barbara explains to a home seller, who has been listed since last
April, why you should never sell a house without furniture: the rooms
will look smaller; buyers will think you are desperate; and you won’t
get the right price.

She recommends hiring a home stager to “clean up” and use either
existing furniture or rental furniture. Renting furniture at even $3,000
per month for up to 6 months, she explains, is SMARTER than trying to
sell an empty house.

Instead of another discount to the list price, she says the agent
will probably re-evaluate and maybe even increase the ask price once the
staging has been completed!

As president of Ingenuity & Pizzazz, Inc.,
one of NYC’s leading home staging companies, I have seen the proof of
this over and over again. One apartment we staged this year had been on
the market vacant for 9 months without an offer. The carrying costs were
$10,000 per month for a total loss of $90,000 to the sellers just on
carrying costs, not to mention the emotional stress.The new agent
insisted that the apartment needed to be staged. We staged the apartment
with rental furnishings and accessories and it sold in 5 weeks over a
holiday period!

In a extremely competitive market, where presentation and condition
have never been more important, staging is an essential component of
getting properties sold for full potential as quickly as possible. The
COST of not staging is far greater and long lasting. Whereas the
INVESTMENT in staging is the best short-term investment a home seller
can make.

So as Barbara Corcoran and my savvy agents concur, home staging is clearly the SMARTER financial decision.

At Certified Staging Professionals,
we offer the leading home staging training in North America and
Australia. If you are interested in a career in this growing industry,
please visit: and call 1-888-STAGING or contact me at 1-917-952-4669 or

I’m looking forward to my upcoming classes:

Montreal: Feb. 2-4; 3 Day
Purchase College, Purchase, NY: March 2-4; 3 Day
Brookdale College, Lincroft, NJ: March 14-17; 4 Day
New York, NY: ***NEW April 2-5; 5 Day

Real Estate Guru Barbara Corcoran Recommends Home Staging to ALL Sellers in 2011

AOL Real Estate’s What Works NOW called upon real estate guru, Barbara Corcoran for her take on the 2011 market. She recommends JUST TWO critical strategies:

1. PRICING: Price “exactly to the bones” and what
the property is worth. She says that on average it is taking 7 bids to
get to an acceptable offer and if the price is too high, sellers won’t
the bids.

2. HOME STAGING: Barbara Corcoran makes it clear
and simple. This is a tough buyers’ market. Sellers are competing with
their neighbors. To sell successfully in 2011, homes will have to look
much better than the competing neighbors’ properties. She recommends
making repairs and inexpensive upgrades and even renting furniture.

I would further recommend than when so much is at stake for home sellers, that they invest in hiring a Certified Staging Professional.
For most sellers their homes are their most valuable financial asset.
Research has proven that staged properties sell faster and for more
money than comps that are not staged. Reduced selling prices and
extended time on the market represent significant financial loss for
sellers. In comparison, short-term investment in professional home
staging will bring long-term financial gain. And when you consider the
interest rates the banks are offering, there is probably no better
short-term investment for sellers than professional home staging.

As president of Ingenuity & Pizzazz, Inc.,
I have staged well over $500 million of real estate. I know from years
of experience, that never before have condition and presentation been
as important to the sale of real estate as they are today.

And as a trainer for Certified Staging Professionals,
I also know that our CSPs are stand-outs in the professional home
staging industry. In such a tough market and with so much financial
risk at stake, sellers need to bring in the home staging experts!

For more information about my services and CSP classes, visit and contact For more information about Certified Staging Professionals, visit or contact 1-888-STAGING.


Purchase College CSPs Transform their Love for Decorating into Home Staging Businesses

I always enjoy training new CSPs. I feel so fortunate to be able to combine my love for home staging and teaching now as one of Christine Rae’s
team of professional trainers. My class last week at Purchase College
had an amazing group of talented and dynamic women, who come from a
range of diverse professional backgrounds. And although their personal
circumstances are very different, the one common denominator is that
they are all looking for transformation in their professional lives. 

They are all highly motivated to keep working, but they want to do
work they truly love and do it on their own terms. As time becomes more
and more precious to all of us, how we spend it has a huge impact on
our well-being. Each one of these new CSPs described their love for
decorating and years of home staging and event staging experience – all
the while doing it for their own pleasure and/or to help friends and
even communities through their fund-raising event planning volunteer
work. I can certainly relate to this feeling because I personally
experienced a life transformation in 2001, when I needed to reinvent
myself professionally and wanted to start my own business.

The camaraderie and connection in this group was so strong I know
they will stay in touch and continue to be a supportive “buddy system”
for each other. They all expressed how positive the group experience
was for them, especially seeing how much they had in common, in spite
of coming from different backgrounds.This shared experience and on-going networking is just one of the
positive differentiators the CSP home staging training offers. With any
on-line training, you are totally on your own and when you’re done,
you’re done.

All the CSP trainers have successful home staging businesses and
share real life experience and our expertise with all our trainees. As
president of Ingenuity & Pizzazz, Inc., I have staged well over $500 million in real estate in
the Tri-state area. I continue to stay available to all my trainees by
email after the classes and the CSP after-training support is
incomparable in the industry. As I tell my trainees, when you invest in
the CSP training you are not just investing in a 3 day program – there
is a wealth of resources and support for your benefit.

More and more individuals looking to transform their passion for
decorating into home staging business opportunity are investing in the
CSP home staging training. Many are also traveling from out of state
and even internationally to participate because they recognize the
value of the CSP program. In my Purchase College class, one of our
trainees came from Boston and another from England. Our classes also
benefit from the contribution of different perspectives and talents.

On Day Three, we were very fortunate to stage a house with the most magnificent views, still in autumnal splendor!

I am looking forward to my upcoming classes in two amazing cities!

Montreal, my hometown, November 30 – December 2
New York, my current hometown and favorite city, Jan 8 – 11

For more information, please visit; and and feel free to contact me at 917-952-4669 or

Home Staging Trends in North America and Outlook for 2010

NEW!! DOWNLOAD a copy …
“Home Staging Trends in North America
and Industry Outlook for 2010″

Certified Staging Professionals Release:

Home Staging Trends ReportHome Staging Report
the professional home staging industry gains respect as an essential
and integrated component of the international real estate industry at
large, the demand for valid industry performance statistics has also
increased.  However, the reality is that home staging statistics for
“days on market” and “contract versus listing” prices vary
significantly due to differences in regional real estate markets.  In
2009, the Canadian real estate market fared much better than the U.S.
market, which suffered an extraordinary decline because of the banking
crisis and recession. Furthermore, regional differences can also be
significant.  However, the common fact remains that irrespective of
location and/or market conditions, professionally staged properties
sell faster and for more money than comparable properties, which are
not staged.

CSP International™ believes it is important to
acknowledge these differences, while still providing an overview of
value to the 2009 Home Staging Industry in North America.  In this
report we feature several specific key areas of Canada and the U.S., as
well as highlight the market differences and local trends in home
staging.   We have consulted with home staging experts and real estate
professionals to share their valuable perspective on 2009 and their
outlook for 2010.

Sneak Peak….Industry Outlook for 2010

Charleston, South Carolina

New York Home Staging Trends“The Charleston,
South Carolina market, while not
hard hit by economic downturns, seems to be rebounding in 2010, at least in the
average or below average price ranges.  Higher home values are still
languishing on the market, particularly in the secondary/seasonal home

New York City, NY While we are seeing a trend of buyers returning
to the market, these buyers are demanding and getting best value.  Realistic pricing is still paramount but
never before have presentation and condition been so important.

Toronto, ON …This method of marketing has created multiple
offers on properties and has resulted in selling prices as much as 115% over
asking.   An example of this is thirteen offers on one property I staged
at the end of January 2010, which was listed at $645,000 and sold for $755,000.

Directory of StagersStaging Success Statistics

Some CSPs are already compiling their staging success statistics.  For
their contact information, please refer to the Directory at the end of
this report.  This resource tool and statistical data from CSPs will
also enable CSP International Academy to analyze regional, national and
international statistics for future reports.


“2009 Home Staging Trends in North America
with Industry Outlook for 2010″

Attention Media Sources

For recommended staging experts
or any other requests, please contact Angela Brooks at 1-888-782-4464 or by email (

Use of this Data

International Academy gives permission to republish this document in
part or whole, however, it must be accompanied by the following: 2009
Home Staging Trends in North America with Industry Outlook for 2010,
originally published by CSP International Academy, at and  Please visit the websites for updated industry reports.”

Home Staging Is Key to Marketing Success for Award-Winning NYC Broker, Carol Halt

Congratulations to Carol Halt, Senior Vice President & Associate Broker at Barak Realty in New York, who was recently honored with top awards at her firm:




Carol has built her reputation for client trust and satisfaction
through proven results, integrity, loyalty, market knowledge and
unparalleled personalized service. She utilizes great communication and
follow-up skills, sharp negotiating know-how, analytical ability and
strict attention to detail to achieve the client’s wishes. Because of
her desire to satisfy, Carol eases the process without sacrificing
toughness or determination.

Carol truly understands the importance of professional home staging
in the marketing of real estate in today’s competitive marketplace and
has integrated home staging in her comprehensive marketing plan for
each seller. She says,

You only get one chance to make a first impression” and “a
picture speaks a thousand words”, both seem like just corny phrases but
are critical to selling property in this type of market. The property
needs to be prepared by a PROFESSIONAL STAGER to optimize and enhance
the property’s appearance, making it appeal to the widest audience of
buyers. Since most buyers begin their search on the web, the
photographs need to show the property at its very best. I always
include professional staging as part of my marketing plan when pitching
for a listing; it’s critical and gives the property an edge over the
competition. It results in a quicker sale at the very best price.” 

It is always such a pleasure to collaborate with savvy agents like Carol. At Ingenuity & Pizzazz, Inc., we always share the seller’s and agent’s goals of selling quickly for top dollar. Certified Staging Professionals
are experts at handling staging challenges, always working with tight
deadlines and limited budgets. Once we are on the team, the agent can
focus their full attention on their areas of expertise – marketing and
selling. It’s a win-win situation for everyone.

We transformed an Upper Westside property for Carol last year. As Carol says, “the examples shown are of before and after staging by Ingenuity & Pizzazz, Inc.
. It would have been virtually impossible to sell this property in the
original state. Buyers would focus on the all the clutter and personal
items, a total distraction plus the space appears very small. After
staging, it showed how large the space really is and the staged
furnishings were neutral and not distracting.”

Carol Halt is an outstanding broker who always focuses on what is
best for her clients. To learn more about Carol and her services, visit
her website or contact her at

To learn more about Ingenuity & Pizzazz, Inc. and my services, please visit I am also very proud to a trainer for Certified Staging Professionals,
the leading staging training company in North America. If you are
interested in a career in professional home staging, we have CSP training classes scheduled across North America.

If you are a real estate agent who is interested in increasing your
sales and commissions by incorporating home staging in your marketing
plan, Certified Staging Professionals offers the one day CSP Elite Program for agents.

My upcoming 3-day, hands-on, Certified Staging Professionals classes are:

Ottawa – February 15-17
Philadelphia – March 8 – 10
New York – April 10 -12
Teaneck – May 3-5

Nairn Friemann, MBA
Certified Staging Professional & Trainer
Ingenuity & Pizzazz, Inc.