Earn CSP Home Staging Certification with RESA 2012 Pro Stager of the Year

With so many choices of home staging training available, how do you know which one to choose?

It’s easy to shop for the lowest price or the quick and easy routes. But generally speaking, in any purchase you make, “you get what you pay for.”

Invest in top VALUE and train with the leaders in the industry.

Certified Staging Professionals is the leading home staging training program and is accredited by the Real Estate Staging Association. President, Christine Rae, an internationally respected home staging authority and best selling-author, was recently honored with RESA’s 2012 Lifetime Achievement Award for her contribution to the home staging industry. The CSP designation is recognized as a brand of excellence.

In my opinion, on-line training cannot possibly provide a comparable learning experience. Having an instructor, who is a successful home staging business owner, offers countless opportunities for one-on-one attention and numerous additional learning benefits.

I was recently honored by the membership of the Real Estate
Staging Association as RESA’s 2012 Professional Stager of the Year. As president of Ingenuity & Pizzazz, Inc. I have collaborated with home sellers and real estate agents on the staging of over $600 million in real estate. Before relocating to the U.S. I was an award-winning university lecturer in Montreal and now as a CSP instructor, I am fortunate to be able to combine my love for teaching and home staging.

Here’s what trainees say:

“Nairn is a superior teacher. She is knowledgeable, thoughtful, and creative. She communicates clearly and encourages questions. She is challenging but very encouraging. She is the consummate professional. As a college professor myself, I can assure you, she is top of the scale in effectiveness.” P.Ponzi

” Your generosity with your knowledge and training was enormous. You are truly a great teacher. There are a lot of people out there with knowledge, but not all can teach. We were very fortunate to have you as our trainer.” W. Trautwein

“You were the best instructor I could have asked for. You are imminently qualified, the personification of professional, a generous and natural teacher and an inspiring example of how to run a successful staging business. Your future students are in very good hands with you.”
M. Lavery-Smith

My upcoming classes:

March 12-15: Brookdale College, Lincroft, NJ

March 24-26: New York, NY. Come to NYC and enjoy a few extra days as a tourist!

April 18-20: Purchase College: Purchase, NY

April 28-30: Hartford, CT

May 14-16: Montreal, QC

In addition, CSP trainees benefit immensely from a shared learning experience with other creative stagers and the hands-on component of the training is invaluable. And the CSP training includes so much more than a 3-day experience.

The Marketing Resources provided are incomparable in the industry. These resources include: 4 page website, complimentary (and already set up) weblog account. The graduates of the CSP program have a wealth of marketing tips and home staging resources at their fingertips in the CSP Resource Center.

Other outstanding differences of the CSP program are the many after class support programs and opportunities available only to the CSP Members including CSP Marketing Advantage Camp (12 sessions, 6 week webinar with a marketing coach).

For more information, get your free information package.

Visit: IngenuityPizzazz.com and www.stagingtraining.com

Contact: 1-888-STAGING or nairn@IngenuityPizzazz.com

New York City Home Stager, Nairn Friemann, Honored as RESA 2012 Professional Stager of the Year

New York, NY. February 9, 2012: Nairn Friemann, President of Ingenuity & Pizzazz, Inc. in New York City, and Certified Staging Professionals Instructor, was selected as the RESA 2012 Professional Stager of the Year. The RESA Professional Stager award was presented by the membership of the Real Estate Staging Association at the 2012 International Home Staging Convention awards banquet on February 1, 2012 in Las Vegas, Nevada.

“I am so excited and appreciative to receive this prestigious award. It is also so gratifying to see how far our home staging industry has come in the past ten years!” said Friemann in accepting the RESA honor.

RESA recognized home staging professionals in chapter, state and regional leadership positions. Professional home stagers in 5 regions throughout North America received awards in both Rookie Stager of the Year and Professional Stager of the Year categories. RESA also recognized a Staging Realtor of the Year, Innovator of the Year, Product of the Year and several other categories.

“Nairn Friemann was selected by her home staging industry peers and we are honored that Nairn has been recognized for her contributions to our industry”, said Shell Brodnax, President/CEO of RESA.

As president of Ingenuity & Pizzazz, Inc., one of New York City’s top home staging companies, Nairn has collaborated with sellers and agents on the staging of over $600 million in real estate. “My specialty is transforming the ordinary to extraordinary with my ingenuity and pizzazz, but my focus is always on results – achieving a quick and profitable sale for my clients! I offer a full menu of home staging services and customized action plans to support each client’s budget and needs. My clients have called me a magician and miracle worker, but I know the magic and miracles happen because of my talent, professional training, extensive experience, high standards and very hard work.”

“It is also my pleasure to be able to share my expertise with hundreds of new home stagers, as an instructor for Certified Staging Professionals, the leading home staging training program. Nairn offers CSP home staging training classes in New York City, at Brookdale College in New Jersey, at Purchase College in Purchase, NY, in Connecticut and in Montreal.

At left, Nairn Friemann with RESA 2012 Professional Stager of the Year Awards and Christine Rae, President of Certified Staging Professionals, at the RESA Convention in Las Vegas.

For more information about Ingenuity & Pizzazz, Inc. visit IngenuityPizzazz.com and contact nairn@IngenuityPizzazz.com or 917-952-4669.

For more information about Nairn Friemann’s Certified Staging Professionals home staging training classes and webinars, visit www.stagingtraining.com and IngenuityPizzazz.com and call 1-888-STAGING.

What Real Estate Agents Say about Home Staging: Out vs In

The key word for selling real estate in 2012 is CHALLENGING. No one, including the experts, can predict how the market will fare in the next 12 months. While the health of the economy and regional markets, and location and size of properties are outside the control of agents and sellers, three factors are discretionary and must be expertly managed to ensure a successful sale:


Increasingly, savvy real estate agents are realizing that having professional home stagers on their teams is the best way to increase their marketing effectiveness and success. When staged listings sell faster and for more than the comps that are not staged, agents and their real estate companies benefit from higher commissions, reduced marketing expenses, increased profitability, increased client satisfaction and increased referrals. Success breeds success.

In addition, collaborating with a home staging expert, who can handle a staging project from consultation through to completion, frees up an agent’s time to focus on what they do best – list and sell properties and find homes for their buyers. For the home seller, agent and real estate company, professional home staging is a win-win-win marketing strategy. Unfortunately, some real estate agents still do not appreciate the value and necessity of professional home staging. But in 2012, staging is no longer optional, according to real estate guru, Barbara Corcoran. Here’s what real estate agents say about staging –Out vs In.



“Staging costs too much”

“Staging is a short-term, high yield investment.”

“Staging wastes too much time.”

“Staging saves time by reducing days on the market.”

“Staging is fluffing.”

“Staging is savvy marketing.”

“My listings always sell… eventually.”

“My listings sell higher and faster than the competition.”

“Why would I pay for a consultation?”

“Investing in consultations helps me sell listings.”

“I won’t offend my seller by suggesting staging.”

“I win listings by having a pro stager on my team.”

“I do my own staging.”

“I focus on listing and selling.”

“Staging is just for vacants.”

“All properties benefit from some degree of staging.”

“What’s a stager?”

“My staging pro is an indispensable member of my team.”

As president
of Ingenuity & Pizzazz, Inc., I have collaborated with agents and sellers on the staging and sale of over $600 million in real estate. It is such a pleasure to work with savvy real estate agents, who embrace the “IN” attitude.

Certified Staging Professionals Home Staging Training Provides Mentoring and Networking Opportunities for Alumni

When considering a new career in home staging, a comparison of numerous professional training options can seem overwhelming. To make the choice far simpler, I highly recommend comparing value vs price. No other home staging training in the industry provides the quality of trainers, classroom experience, resources, continuing ed learning and after training support as Certified Staging Professionals.

Just one reason to invest in a program with classroom and hands-on staging training is the benefit of meeting and learning from and with other people vs studying alone at home. The learning experience is heightened and so is the enjoyment. In our CSP classes, trainees become instant colleagues and camaraderie abounds. Many become friends and collaborate on staging projects. CSP is renowned for its staging mentorship program and many of our CSPs receive invaluable experience working and staying connected with other CSP stagers.

I recently hosted a mentoring day in New York City for alumni from my Brookdale College, Purchase College and NYC classes. We spent time at Churchill Furniture Rental, meeting the reps, reviewing the inventory and discussing vacant staging issues. Then we did a tour of the NYC flower market and I introduced them to my wholesalers. We finished up with a late lunch and lots of Q + A about staging.

As president of Ingenuity & Pizzazz, Inc.,I have collaborated with agents and homeowners on the staging and sale of over $600 million in real estate. This year I am honored to be a finalist for the Real Estate Staging Association’s 2012 Pro Stager of the Year Award. I am so pleased to share my diverse experience with all my trainees. In addition to the valuable learning experience, the CSPs all told me how much they enjoyed meeting these other stagers from Connecticut, New Jersey and NYC and how they planned to stay connected.

CSP Alumni Enjoy Mentoring Day and NYC Flower Market

“Yesterday was fabulous. The information and the camaraderie were flowing like a spring. Thank you for your generosity and good will. You continue to be an inspiration to me and others. I loved being with other stagers. They were inspiring and fun people. Thank you again. I loved every moment of the day.”

Dolores Curley

“I wanted to again thank you for hosting and coordinating your mentoring day last week. It is a sign of a true professional when you take the time out of your busy day to mentor folks just starting in the business. I appreciate the local insights you provided as well as the chance to make new acquaintances and network.”

Lori Ann Cerullo

“Thank you for setting up the wonderful Staging and networking day! Very fulfilling- In addition, great to meet so many talented people.”

Marie-Elena Waldrip

For more information on Nairn Friemann’s upcoming CSP training classes visit www.stagingtraining.com and IngenuityPizzazz.com

January 7-9: New York, NY

Feb. 20-22: Montreal, QC

March 12-15: Brookdale College, Lincroft, NJ

March 24-26: New York, NY

April 18-20: Purchase College, Purchase, NY

April 28-30: Hartford, CT

Home Stagers, Do You Want to Grow Your Business and Increase Your Profitablity?

The key to success in the home staging business starts with your
expertise in the consulting phase. Having talent and knowing what home
sellers need to do is frankly, just not enough to guarantee business
success. How you present yourself and your recommendations will
determine your effectiveness. After all, it isn’t enough just to tell
sellers what they should do, to be truly effective your recommendations
should lead to implementation and a successful sale. This requires a set
of skills that can be learned and honed with practice.

Increasing your consulting expertise will lead to committed business
relationships with savvy real estate agents, who will truly appreciate
the value you bring to their marketing team and who will bring you in on
every new listing. As we all know, every listing benefits from some
degree of staging. This will instantly increase your consulting income.
As an effective consultant you will also have the opportunity to provide
support to your sellers with additional project management and
showcasing services as they implement your recommendations. In addition,
on many of these jobs you will be able to increase your income by
renting your staging inventory, which becomes income while you sleep.
The bottom line is you will significantly increase your volume of
consultations and exposure to potential full staging projects. Success
breeds success, and increasing the volume of contacts with home sellers
is the key.

As president of Ingenuity & Pizzazz, Inc.
I have collaborated with agents and home sellers on the staging of over
$600 million of real estate. I attribute much of my success to my
consulting expertise and the business relationships I have with a core
group of loyal agents – many of whom pay for my consultation as a
value-added service for their clients. These agents know that I can deal
with all sensitive issues in a professional manner and leave the
“selling of staging” to me.

These consultations are often very challenging, as any home stager
well knows. But as difficult as some issues may be, it is our
responsibility to tell home sellers what they need to hear. We are not
there to compliment or criticize their decorating – our objectives
should be totally focused on helping them sell their most valuable asset
for as much money as possible as quickly as possible.

Over my many years in this business, I have developed a signature system for “Mastering the Art of Difficult Conversations with Home Sellers.” Successful communication is an art but it is one that can be learned and practiced and perfected.

As a senior instructor for Certified Staging Professionals,
the leading home staging training program, I am now able to share my
signature-system with other home stagers in my new continuing ed monthly
webinar. I am also developing a workshop that will include one-on-one

Just a few testimonials:

“Another outstanding webinar from Nairn! I’m happy to have had
another opportunity to learn from her breadth of knowledge and
experience. I had to look back at my receipt to see if I really only
pay $49 dollars for this webinar because what I got in return was a
steal. Every single slide was packed with invaluable advice, and I
came away with a whole new perspective and awareness of how I should
conduct my consultations going forward. I might sign up for it again in
a few months to make sure I’m on track.”

Susi Pereira, Well Dressed Home

“I thoroughly enjoyed your Webinar just now. It was motivating and
very easy to follow. I was able to take down excellent notes. These
are wonderful guidelines which I will review frequently.You are an
excellent speaker and know why you were an award winning professor at
Concordia. Signing up for your Webinar was well worth my
INVESTMENT……Many thanks.”

Jane Chisholm, JC Creations Inc.

“Great webinar! Very informative. I would refer anyone.”

Melody Eeuwes, Signature Design

Summer is a great time to invest in additional training. In this slow
recovering economy, there will be increased business opportunity for
effective and successful home stagers. Experts like Barbara Corcoran and AOL Money are advising sellers to hire a home stager to Sell Faster in a Tough Market. Will you be ready to capitalize on this market opportunity and increase your sales and profitability?

For more information, go to http://www.stagingtraining.com/class_dates.php?program_type=27 or contact nairn@IngenuityPizzazz.com.

And check out the other great continuing ed opportunities Certified Staging Professionals has to offer!

Real Estate Authority, Barbara Corcoran, Advises Sellers to Hire a Home Stager and Never Sell a House without Furniture

Once again, Barbara Corcoran is advising sellers to hire a home stager! Watch her video segment on TODAYSHOW.COM http://today.msnbc.msn.com/id/3041440/vp/41351419/#41351419

Barbara explains to a home seller, who has been listed since last
April, why you should never sell a house without furniture: the rooms
will look smaller; buyers will think you are desperate; and you won’t
get the right price.

She recommends hiring a home stager to “clean up” and use either
existing furniture or rental furniture. Renting furniture at even $3,000
per month for up to 6 months, she explains, is SMARTER than trying to
sell an empty house.

Instead of another discount to the list price, she says the agent
will probably re-evaluate and maybe even increase the ask price once the
staging has been completed!

As president of Ingenuity & Pizzazz, Inc.,
one of NYC’s leading home staging companies, I have seen the proof of
this over and over again. One apartment we staged this year had been on
the market vacant for 9 months without an offer. The carrying costs were
$10,000 per month for a total loss of $90,000 to the sellers just on
carrying costs, not to mention the emotional stress.The new agent
insisted that the apartment needed to be staged. We staged the apartment
with rental furnishings and accessories and it sold in 5 weeks over a
holiday period!

In a extremely competitive market, where presentation and condition
have never been more important, staging is an essential component of
getting properties sold for full potential as quickly as possible. The
COST of not staging is far greater and long lasting. Whereas the
INVESTMENT in staging is the best short-term investment a home seller
can make.

So as Barbara Corcoran and my savvy agents concur, home staging is clearly the SMARTER financial decision.

At Certified Staging Professionals,
we offer the leading home staging training in North America and
Australia. If you are interested in a career in this growing industry,
please visit: www.stagingtraining.com and IngenuityPizzazz.com call 1-888-STAGING or contact me at 1-917-952-4669 or nairn@IngenuityPizzazz.com

I’m looking forward to my upcoming classes:

Montreal: Feb. 2-4; 3 Day
Purchase College, Purchase, NY: March 2-4; 3 Day
Brookdale College, Lincroft, NJ: March 14-17; 4 Day
New York, NY: ***NEW April 2-5; 5 Day

Real Estate Guru Barbara Corcoran Recommends Home Staging to ALL Sellers in 2011

AOL Real Estate’s What Works NOW called upon real estate guru, Barbara Corcoran for her take on the 2011 market. She recommends JUST TWO critical strategies:

1. PRICING: Price “exactly to the bones” and what
the property is worth. She says that on average it is taking 7 bids to
get to an acceptable offer and if the price is too high, sellers won’t
the bids.

2. HOME STAGING: Barbara Corcoran makes it clear
and simple. This is a tough buyers’ market. Sellers are competing with
their neighbors. To sell successfully in 2011, homes will have to look
much better than the competing neighbors’ properties. She recommends
making repairs and inexpensive upgrades and even renting furniture.

I would further recommend than when so much is at stake for home sellers, that they invest in hiring a Certified Staging Professional.
For most sellers their homes are their most valuable financial asset.
Research has proven that staged properties sell faster and for more
money than comps that are not staged. Reduced selling prices and
extended time on the market represent significant financial loss for
sellers. In comparison, short-term investment in professional home
staging will bring long-term financial gain. And when you consider the
interest rates the banks are offering, there is probably no better
short-term investment for sellers than professional home staging.

As president of Ingenuity & Pizzazz, Inc.,
I have staged well over $500 million of real estate. I know from years
of experience, that never before have condition and presentation been
as important to the sale of real estate as they are today.

And as a trainer for Certified Staging Professionals,
I also know that our CSPs are stand-outs in the professional home
staging industry. In such a tough market and with so much financial
risk at stake, sellers need to bring in the home staging experts!

For more information about my services and CSP classes, visit IngenuityPizzazz.com and contact nairn@IngenuityPizzazz.com. For more information about Certified Staging Professionals, visit www.stagingtraining.com or contact 1-888-STAGING.


Certified Staging Professionals Trainees Create Home Staging Transformation in New Jersey

As one of the Certified Staging Professionals trainers, it is always such a pleasure for me to meet and mentor our new talented and highly motivated CSPs. Last week I trained a class of CSPs at Brookdale College in Freehold, New Jersey. Our hands-on staging project really differentiates our training program and provides our trainees with an invaluable learning experience. Many of my trainees have told me they never had so much fun working so hard! To me it is so obvious – how can you be trained as a professional stager without doing any hands-on staging in the program? And our after-training support is incomparable.

I am always impressed with the transformations the classes are able to make in just a few short hours. Because we do not bring in any additional items, the trainees need to use their creativity and what they have learned in class to edit and rearrange what the homeowner already has to best showcase the strengths of the property. This class assignment was very challenging but the trainees rolled up their sleeves and demonstrated such work ethic and talent – and all with a positive attitude and a high degree of camaraderie. I was truly amazed at what they achieved in less than five hours.

Here are just a couple of the before and after photos.

This dynamic group of CSP trainees achieved a home staging miracle in many of the rooms and left a comprehensive list of additional recommendations. It was so gratifying to be able to truly help the homeowner and the agent in preparing this estate condition property for sale. As Certified Staging Professionals, our mission is to collaborate with sellers and agents to prepare properties for sale so that they will stand out from the competition – maximizing the return on the homeowners’ equity and reducing time on the market.

I am looking forward to my next CSP training class at Purchase College, New York from October 28th -30th. For more information, visit http://www.csptraining.com/ and http://IngenuityPizzazz.com/ and feel free to call me at 917-952-4669 if you have any questions.

Earn the Certified Staging Professionals Designation with New York Home Staging Expert, Nairn Friemann, at Purchase College

Earn the Certified Staging Professionals™ (CSP™) designation when you take a three-day intensive program at Purchase College, State University of New York.


Purchase College is proud to partner with Certified Staging Professionals™ to offer an intensive, comprehensive program taught through hands-on interaction, group exercises, role play, and in-depth practical application of work samples geared to prepare the participants to enter the staging industry with the confidence and experience necessary to succeed.


Instructor, Nairn Friemann, is pleased to bring the CSP Certification program to Purchase College for the first time. As president of Ingenuity & Pizzazz, Inc., one of New York City’s top real state staging companies, Nairn has collaborated with agents and sellers on the staging and marketing of over $500 million in real estate in the Tri-state area.


Nairn has achieved exceptional media attention, including: the CBS Early Show, CNN, Business Week, Dow Jones Market Watch, the New York Times, the New York Post, New York Spaces, the Greenwich Time, the Staging Standard, Staging for Dummies and others. A leader in the professional staging industry, Nairn is a frequent speaker at conferences and workshops for stagers and real estate agents.


Nairn also knows that to create a successful staging business, there has to be an emphasis on “business”. She has an MBA and a background as an award-winning university lecturer in business management. As a Certified Staging Professionals instructor, she now enjoys sharing her diverse experience and expertise with all her CSP trainees.

Here are just a few testimonials:


What a great course you ran. Thank you for all your time and energy you gave us. Such a pleasure to meet you and glean a little of your extensive knowledge. Many, many thanks.”


D. Keegan


“Personally and professionally, I was very impressed by Nairn’s experience, knowledge and delivery of the Home Staging three day course in New York City. I believe her real skill lies in her outstanding ability to communicate with the students. She is a true professional.”


J. Rubinsky


I recently completed another successful Certified Staging Professionals training in NYC. We got a perfect 10 rating. Sharing feedback received from a new CSP – What is the most important reason for the score you gave?


“Nairn Friemann is an outstanding person in the field with knowledge, experience, gentleness and ability to teach. She is also willing to meet with grads after the …class to continue teaching other aspects of the business. She is real!”


Other reasons we scored a 10:

  •  “The CSP manual loaded with information to bring you to many different facets of this industry,
  • The business plan guide,
  • The assistance in developing a website,
  • The on-going support available after the class,
  • The field experience-real life stuff and we got two perspectives of the business,
  • The test which kept you on your toes and got you to think rather than just attend a 3-day seminar”

D. Mansfield


 Register now!


To enroll for Section A, September 13-15, visit www.csptraining.com/purchase_september.


To enroll for Section B, October 28-30, visit www.csptraining.com/purchase_october.


Home Staging Trends in North America and Outlook for 2010

NEW!! DOWNLOAD a copy …
“Home Staging Trends in North America
and Industry Outlook for 2010″

Certified Staging Professionals Release:

Home Staging Trends ReportHome Staging Report
the professional home staging industry gains respect as an essential
and integrated component of the international real estate industry at
large, the demand for valid industry performance statistics has also
increased.  However, the reality is that home staging statistics for
“days on market” and “contract versus listing” prices vary
significantly due to differences in regional real estate markets.  In
2009, the Canadian real estate market fared much better than the U.S.
market, which suffered an extraordinary decline because of the banking
crisis and recession. Furthermore, regional differences can also be
significant.  However, the common fact remains that irrespective of
location and/or market conditions, professionally staged properties
sell faster and for more money than comparable properties, which are
not staged.

CSP International™ believes it is important to
acknowledge these differences, while still providing an overview of
value to the 2009 Home Staging Industry in North America.  In this
report we feature several specific key areas of Canada and the U.S., as
well as highlight the market differences and local trends in home
staging.   We have consulted with home staging experts and real estate
professionals to share their valuable perspective on 2009 and their
outlook for 2010.

Sneak Peak….Industry Outlook for 2010

Charleston, South Carolina

New York Home Staging Trends“The Charleston,
South Carolina market, while not
hard hit by economic downturns, seems to be rebounding in 2010, at least in the
average or below average price ranges.  Higher home values are still
languishing on the market, particularly in the secondary/seasonal home

New York City, NY While we are seeing a trend of buyers returning
to the market, these buyers are demanding and getting best value.  Realistic pricing is still paramount but
never before have presentation and condition been so important.

Toronto, ON …This method of marketing has created multiple
offers on properties and has resulted in selling prices as much as 115% over
asking.   An example of this is thirteen offers on one property I staged
at the end of January 2010, which was listed at $645,000 and sold for $755,000.

Directory of StagersStaging Success Statistics

Some CSPs are already compiling their staging success statistics.  For
their contact information, please refer to the Directory at the end of
this report.  This resource tool and statistical data from CSPs will
also enable CSP International Academy to analyze regional, national and
international statistics for future reports.


“2009 Home Staging Trends in North America
with Industry Outlook for 2010″

Attention Media Sources

For recommended staging experts
or any other requests, please contact Angela Brooks at 1-888-782-4464 or by email (angela@stagingtraining.com)

Use of this Data

International Academy gives permission to republish this document in
part or whole, however, it must be accompanied by the following: 2009
Home Staging Trends in North America with Industry Outlook for 2010,
originally published by CSP International Academy, at www.cspiacademy.com and www.stagingpress.com.  Please visit the websites for updated industry reports.”