Earn CSP Home Staging Certification with RESA 2012 Pro Stager of the Year

With so many choices of home staging training available, how do you know which one to choose?

It’s easy to shop for the lowest price or the quick and easy routes. But generally speaking, in any purchase you make, “you get what you pay for.”

Invest in top value and train with the leaders in the industry.

Certified Staging Professionals is the leading home staging training program and is accredited by the Real Estate Staging Association. President and founder, Christine Rae, an internationally respected home staging authority and best selling-author, was recently honored with RESA’s 2012 Lifetime Achievement Award for her contribution to the home staging industry. The CSP designation is recognized as a brand of excellence.

In my opinion, on-line training cannot possibly provide a comparable learning experience. Having an instructor, who is a successful home staging business owner, offers countless opportunities for one-on-one attention and numerous additional learning benefits.

I was recently honored by the membership of the Real Estate Staging Association as RESA’s 2012 Professional Stager of the Year. As president of Ingenuity & Pizzazz, Inc., I have collaborated with home sellers and real estate agents on the staging of over $600 million in real estate. Before relocating to the U.S. I was an award-winning university lecturer in Montreal and now as a CSP instructor, I am fortunate to be able to combine my love for teaching and home staging.

Here’s what my trainees say:

“Nairn is a superior teacher. She is knowledgeable, thoughtful, and creative. She communicates clearly and encourages questions. She is challenging but very encouraging. She is the consummate professional. As a college professor myself, I can assure you, she is top of the scale in effectiveness.” P.Ponzi

“Your generosity with your knowledge and training was enormous. You are truly a great teacher. There are a lot of people out there with knowledge, but not all can teach. We were very fortunate to have you as our trainer.” W. Trautwein

“You were the best instructor I could have asked for. You are imminently qualified, the personification of professional, a generous and natural teacher and an inspiring example of how to run a successful staging business. Your future students are in very good hands with you.” M. Lavery-Smith

In addition, CSP trainees benefit immensely from a shared learning experience with other creative stagers and the hands-on component of the training is invaluable. And the CSP training includes so much more than a 3-day experience.

The Marketing Resources provided are incomparable in the industry. These resources include: 4 page website, complimentary (and already set up) weblog account. The graduates of the CSP program have a wealth of marketing tips and home staging resources at their fingertips in the CSP Resource Center.

Other outstanding differences of the CSP program are the many after class support programs and opportunities available only to the CSP Members including CSP Marketing Advantage Camp (12 sessions, 6 week webinar with a marketing coach).

For more information, get your free information package.

Visit: http://IngenuityPizzazz.com/home-staging-training.php and http://www.stagingtraining.com/

Contact: 1-888-STAGING or nairn@IngenuityPizzazz.com

Earn CSP Home Staging Certification with RESA 2012 Pro Stager of the Year

With so many choices of home staging training available, how do you know which one to choose?

It’s easy to shop for the lowest price or the quick and easy routes. But generally speaking, in any purchase you make, “you get what you pay for.”

Invest in top VALUE and train with the leaders in the industry.

Certified Staging Professionals is the leading home staging training program and is accredited by the Real Estate Staging Association. President, Christine Rae, an internationally respected home staging authority and best selling-author, was recently honored with RESA’s 2012 Lifetime Achievement Award for her contribution to the home staging industry. The CSP designation is recognized as a brand of excellence.

In my opinion, on-line training cannot possibly provide a comparable learning experience. Having an instructor, who is a successful home staging business owner, offers countless opportunities for one-on-one attention and numerous additional learning benefits.

I was recently honored by the membership of the Real Estate
Staging Association as RESA’s 2012 Professional Stager of the Year. As president of Ingenuity & Pizzazz, Inc. I have collaborated with home sellers and real estate agents on the staging of over $600 million in real estate. Before relocating to the U.S. I was an award-winning university lecturer in Montreal and now as a CSP instructor, I am fortunate to be able to combine my love for teaching and home staging.


Here’s what trainees say:

“Nairn is a superior teacher. She is knowledgeable, thoughtful, and creative. She communicates clearly and encourages questions. She is challenging but very encouraging. She is the consummate professional. As a college professor myself, I can assure you, she is top of the scale in effectiveness.” P.Ponzi

” Your generosity with your knowledge and training was enormous. You are truly a great teacher. There are a lot of people out there with knowledge, but not all can teach. We were very fortunate to have you as our trainer.” W. Trautwein

“You were the best instructor I could have asked for. You are imminently qualified, the personification of professional, a generous and natural teacher and an inspiring example of how to run a successful staging business. Your future students are in very good hands with you.”
M. Lavery-Smith


My upcoming classes:

March 12-15: Brookdale College, Lincroft, NJ

March 24-26: New York, NY. Come to NYC and enjoy a few extra days as a tourist!

April 18-20: Purchase College: Purchase, NY

April 28-30: Hartford, CT

May 14-16: Montreal, QC

In addition, CSP trainees benefit immensely from a shared learning experience with other creative stagers and the hands-on component of the training is invaluable. And the CSP training includes so much more than a 3-day experience.

The Marketing Resources provided are incomparable in the industry. These resources include: 4 page website, complimentary (and already set up) weblog account. The graduates of the CSP program have a wealth of marketing tips and home staging resources at their fingertips in the CSP Resource Center.

Other outstanding differences of the CSP program are the many after class support programs and opportunities available only to the CSP Members including CSP Marketing Advantage Camp (12 sessions, 6 week webinar with a marketing coach).

For more information, get your free information package.

Visit: IngenuityPizzazz.com and www.stagingtraining.com

Contact: 1-888-STAGING or nairn@IngenuityPizzazz.com

Five Common Costly Mistakes Made by Untrained Home Staging Consultants

Selling a home is never easy.However, the challenges today seem overwhelming to most sellers.The main criteria for selling real estate have always been location, size, and price but never before have presentation and condition been as important as they are today. 95% of buyers are shopping first on the Internet and “driving-by” properties in a “click.” Without a doubt, appealing website photos are the key to attracting buyer traffic. Visiting the property, buyers form first and lasting impressions within seconds. 90% of the population cannot visualize and base their judgments solely on what they see and how they feel, and research is proving that emotions play a much larger part of the decision making process than previously assumed.

In this tough market, buyers are also demanding and getting best value, so properties that are in good condition sell faster and for money. According to Barbara Corcoran, for every $1 a home seller does not invest in condition work, a buyer will deduct at least $3. Most buyers today are putting their full investment into the purchase price of the home and don’t have extra money for any major work. In addition, the majority of buyers do not have the time or the desire for renovation.

As professional home stagers, we cannot influence location, size and price factors. Our role is to collaborate with agents and home sellers to prepare properties for the marketplace to sell for top dollar as quickly as possible. This is impossible without thorough attention to condition issues and enhanced presentation. A successful staging process begins with a professional analytical consultation that includes specific recommendations for the homeowner. It is our responsibility not only to tell the seller what they need to do but also to make sure they understand the importance of staging and to motivate them to follow through with the recommendations. Otherwise, they will not achieve their objectives of selling quickly and for top dollar. In fact they may not be able to sell at all.

With so much at stake for home sellers, the staging consultation is critical to the preparation and marketing of the property. The expert advice trained staging consultants provide has significant financial importance. That is why real estate agents and home sellers should invest in trained professional home staging consultants. Unfortunately, many “stagers” are not trained and make serious mistakes that can be extremely costly to the home sellers. When the staging process is ineffective this can lead to longer time on the market, increased carrying costs for the seller, reduced selling price and increased stress. These are all extremely costly consequences for a home seller.

Here are five common costly mistakes made by untrained staging consultants:


1) They give away free consultations:

My view of this is “you get what you pay for.” Trained professional stagers understand the critical importance of the consultation as the first step in the staging process. They provide comprehensive room-by-room assessments and thorough, prioritized recommendations. They counsel, explain and motivate homeowners to invest in what needs to be done. The consultation should be value-rich.

Free consultations are generally “meet and greet” with some general information about the benefits of staging. They are superficial and fail to capitalize on this opportunity to address all the important staging issues of the property. In many cases the lack of attention to detail and other omissions can lead to ineffective staging, longer time on the market and reduced selling prices.

2) They provide decorating advice versus marketing strategy:

Trained professional stagers know that staging is not decorating – it’s marketing. A room can be beautifully decorated, but fail from a staging perspective. Our focus is on showcasing the best features of the property, making rooms look as bright and spacious as possible and creating buyer appeal and wow impact. Our work is strategic, always considering the buyers’ preferences and the camera’s eye. Even if someone is a talented decorator, they may not be qualified to give you professional staging advice.

3) They perform check-list style assessments but don’t analyze and prioritize recommendations.

This really demonstrates the level of expertise of your consultant. The room- by-room assessment is just the beginning – it is simply information gathering. Identifying the key strengths of the property, and analyzing and prioritizing recommendations in respect to market trends, buyers’ wish lists, and budget issues provides the homeowner with a clear understanding of not only what has to be done but why these actions are so important. This expert consulting advice helps sellers make the best financial decisions.

4) They don’t know how to handle sensitive issues so avoid them.

Mastering the art of difficult conversations with home sellers is a key skill for professional home stagers. We are trained to address sensitive issues with home sellers and understand that it is imperative for us to do so. One strong negative impression can override a list of positive factors and prevent a sale. These sensitive issues can include odors, cleanliness problems, unattractive and dated décor, clutter, an abundance of religious items, provocative art, etc. A lack of understanding and or skill in handling these issues is not an excuse and avoiding them can be a very costly mistake.

5) They fail to motivate the client with an action plan.
Professional home stagers know that it is not enough just to tell home sellers what they need to do. The true test of an effective consultation is that the consultant has been able to motivate the sellers to follow through with the recommendations. Trained staging consultants understand that the staging recommendations may seem overwhelming to their clients, but by outlining a feasible action plan, they will inspire confidence and demonstrate their ability to help with some or all of the process. Trained professional home stagers are serious business owners who are experts at consulting, design planning, problem solving, project management and showcasing. A home seller is far more likely to get the best advice, follow through with the necessary staging process and succeed at selling faster for top dollar if they invest in a consultation with a trained staging professional.

Nairn Friemann, MBA, is a Certified Staging Professional and Instructor. As president of Ingenuity & Pizzazz, Inc., one of New York City’s leading home staging companies, she has collaborated with agents and home sellers on the staging and marketing of over $600 million in real estate. A nominee for the Real Estate Staging Association’s 2010 Pro Stager of the Year Award, Nairn has received exceptional media attention including the CBS Early Show, CNN, Dow Jones Market Watch, Business Week, the New York Times, New York Living, Staging for Dummies and others. As an instructor for Certified Staging Professionals, Nairn draws on her extensive staging and award-winning teaching experience. Nairn teaches the 3-Day CSP program in the U.S. and Canada and shares her signature, 10 step program for “Mastering the Art of Difficult Conversations with Home Sellers” in her popular webinar.

“Another outstanding webinar from Nairn. I’m happy to have had another opportunity to learn from her breadth of knowledge and experience. I had to look back at my receipt to see if I really only pay $49 dollars for this webinar because what I got in return was a steal. Every single slide was packed with invaluable advice, and I came away with a whole new perspective and awareness of how I should conduct my consultations going forward. I might sign up for it again in a few months to make sure I’m on track.”
Susi Pereira, Well Dressed Home

“I thoroughly enjoyed your Webinar. It was motivating and very easy to follow. I was able to take down excellent notes. These are wonderful guidelines which I will review frequently. You are an excellent speaker and know why you were an award winning professor at Concordia. Signing up for your Webinar was well worth my INVESTMENT……Many thanks.”
Jane Chisholm, JC Creations.

For more information on Certified Staging Professionals training http://http://www.stagingtraining.com/request_information.php

Home Stagers, Do You Want to Grow Your Business and Increase Your Profitablity?

The key to success in the home staging business starts with your
expertise in the consulting phase. Having talent and knowing what home
sellers need to do is frankly, just not enough to guarantee business
success. How you present yourself and your recommendations will
determine your effectiveness. After all, it isn’t enough just to tell
sellers what they should do, to be truly effective your recommendations
should lead to implementation and a successful sale. This requires a set
of skills that can be learned and honed with practice.

Increasing your consulting expertise will lead to committed business
relationships with savvy real estate agents, who will truly appreciate
the value you bring to their marketing team and who will bring you in on
every new listing. As we all know, every listing benefits from some
degree of staging. This will instantly increase your consulting income.
As an effective consultant you will also have the opportunity to provide
support to your sellers with additional project management and
showcasing services as they implement your recommendations. In addition,
on many of these jobs you will be able to increase your income by
renting your staging inventory, which becomes income while you sleep.
The bottom line is you will significantly increase your volume of
consultations and exposure to potential full staging projects. Success
breeds success, and increasing the volume of contacts with home sellers
is the key.

As president of Ingenuity & Pizzazz, Inc.
I have collaborated with agents and home sellers on the staging of over
$600 million of real estate. I attribute much of my success to my
consulting expertise and the business relationships I have with a core
group of loyal agents – many of whom pay for my consultation as a
value-added service for their clients. These agents know that I can deal
with all sensitive issues in a professional manner and leave the
“selling of staging” to me.

These consultations are often very challenging, as any home stager
well knows. But as difficult as some issues may be, it is our
responsibility to tell home sellers what they need to hear. We are not
there to compliment or criticize their decorating – our objectives
should be totally focused on helping them sell their most valuable asset
for as much money as possible as quickly as possible.

Over my many years in this business, I have developed a signature system for “Mastering the Art of Difficult Conversations with Home Sellers.” Successful communication is an art but it is one that can be learned and practiced and perfected.

As a senior instructor for Certified Staging Professionals,
the leading home staging training program, I am now able to share my
signature-system with other home stagers in my new continuing ed monthly
webinar. I am also developing a workshop that will include one-on-one
coaching.

Just a few testimonials:

“Another outstanding webinar from Nairn! I’m happy to have had
another opportunity to learn from her breadth of knowledge and
experience. I had to look back at my receipt to see if I really only
pay $49 dollars for this webinar because what I got in return was a
steal. Every single slide was packed with invaluable advice, and I
came away with a whole new perspective and awareness of how I should
conduct my consultations going forward. I might sign up for it again in
a few months to make sure I’m on track.”

Susi Pereira, Well Dressed Home

“I thoroughly enjoyed your Webinar just now. It was motivating and
very easy to follow. I was able to take down excellent notes. These
are wonderful guidelines which I will review frequently.You are an
excellent speaker and know why you were an award winning professor at
Concordia. Signing up for your Webinar was well worth my
INVESTMENT……Many thanks.”

Jane Chisholm, JC Creations Inc.

“Great webinar! Very informative. I would refer anyone.”

Melody Eeuwes, Signature Design

Summer is a great time to invest in additional training. In this slow
recovering economy, there will be increased business opportunity for
effective and successful home stagers. Experts like Barbara Corcoran and AOL Money are advising sellers to hire a home stager to Sell Faster in a Tough Market. Will you be ready to capitalize on this market opportunity and increase your sales and profitability?

For more information, go to http://www.stagingtraining.com/class_dates.php?program_type=27 or contact nairn@IngenuityPizzazz.com.

And check out the other great continuing ed opportunities Certified Staging Professionals has to offer!

$4.5 Million New York City Loft Transformed by Ingenuity & Pizzazz Home Staging SOLD in One Month

At Ingenuity & Pizzazz, Inc.
we love transforming the ordinary to extraordinary with our home
staging expertise. But what we love even more is: 1) working with savvy
real estate agents like Philip Altland,
SVP at Douglas Elliman, who truly understand the value of professional
home staging and 2) achieving fantastic results for them and their
sellers.

“Nairn continues to amaze me with the transformations she performs on
my listings. The most recent success story is for a large loft which
was mostly empty and looked somewhat neglected and unlived in. After
Nairn performed her magic, we had a signed contract in a month.”
Philip Altland

It is always a pleasure working with Philip and his colleague David Booz.
I highly respect them for their marketing skills but foremost for their
genuine focus on their clients’ best interests. It’s a win-win-win
situation when the agents, clients and home stagers all share the same
objectives of selling the homeowners’ most valuable financial asset for
full potential as quickly as possible.

And I would also like to credit, Francine Tint, the internationally-acclaimed abstract artist, whose amazing work energized these rooms.

As an instructor for Certified Staging Professionals,
I share my diverse experience and expertise with all my trainees. For
more information about my home staging classes and webinars, please
visit: www.ingenuiutypizzazz.com and www.stagingtraining.com or contact me at nairn@ingenuitypizzaz.com.

Comments