Real Estate Authority, Barbara Corcoran, Advises Sellers to Hire a Home Stager and Never Sell a House without Furniture

Once again, Barbara Corcoran is advising sellers to hire a home stager! Watch her video segment on TODAYSHOW.COM

Barbara explains to a home seller, who has been listed since last
April, why you should never sell a house without furniture: the rooms
will look smaller; buyers will think you are desperate; and you won’t
get the right price.

She recommends hiring a home stager to “clean up” and use either
existing furniture or rental furniture. Renting furniture at even $3,000
per month for up to 6 months, she explains, is SMARTER than trying to
sell an empty house.

Instead of another discount to the list price, she says the agent
will probably re-evaluate and maybe even increase the ask price once the
staging has been completed!

As president of Ingenuity & Pizzazz, Inc.,
one of NYC’s leading home staging companies, I have seen the proof of
this over and over again. One apartment we staged this year had been on
the market vacant for 9 months without an offer. The carrying costs were
$10,000 per month for a total loss of $90,000 to the sellers just on
carrying costs, not to mention the emotional stress.The new agent
insisted that the apartment needed to be staged. We staged the apartment
with rental furnishings and accessories and it sold in 5 weeks over a
holiday period!

In a extremely competitive market, where presentation and condition
have never been more important, staging is an essential component of
getting properties sold for full potential as quickly as possible. The
COST of not staging is far greater and long lasting. Whereas the
INVESTMENT in staging is the best short-term investment a home seller
can make.

So as Barbara Corcoran and my savvy agents concur, home staging is clearly the SMARTER financial decision.

At Certified Staging Professionals,
we offer the leading home staging training in North America and
Australia. If you are interested in a career in this growing industry,
please visit: and call 1-888-STAGING or contact me at 1-917-952-4669 or

I’m looking forward to my upcoming classes:

Montreal: Feb. 2-4; 3 Day
Purchase College, Purchase, NY: March 2-4; 3 Day
Brookdale College, Lincroft, NJ: March 14-17; 4 Day
New York, NY: ***NEW April 2-5; 5 Day

Earn the Certified Staging Professionals Designation with New York Home Staging Expert, Nairn Friemann, at Purchase College

Earn the Certified Staging Professionals™ (CSP™) designation when you take a three-day intensive program at Purchase College, State University of New York.


Purchase College is proud to partner with Certified Staging Professionals™ to offer an intensive, comprehensive program taught through hands-on interaction, group exercises, role play, and in-depth practical application of work samples geared to prepare the participants to enter the staging industry with the confidence and experience necessary to succeed.


Instructor, Nairn Friemann, is pleased to bring the CSP Certification program to Purchase College for the first time. As president of Ingenuity & Pizzazz, Inc., one of New York City’s top real state staging companies, Nairn has collaborated with agents and sellers on the staging and marketing of over $500 million in real estate in the Tri-state area.


Nairn has achieved exceptional media attention, including: the CBS Early Show, CNN, Business Week, Dow Jones Market Watch, the New York Times, the New York Post, New York Spaces, the Greenwich Time, the Staging Standard, Staging for Dummies and others. A leader in the professional staging industry, Nairn is a frequent speaker at conferences and workshops for stagers and real estate agents.


Nairn also knows that to create a successful staging business, there has to be an emphasis on “business”. She has an MBA and a background as an award-winning university lecturer in business management. As a Certified Staging Professionals instructor, she now enjoys sharing her diverse experience and expertise with all her CSP trainees.

Here are just a few testimonials:


What a great course you ran. Thank you for all your time and energy you gave us. Such a pleasure to meet you and glean a little of your extensive knowledge. Many, many thanks.”


D. Keegan


“Personally and professionally, I was very impressed by Nairn’s experience, knowledge and delivery of the Home Staging three day course in New York City. I believe her real skill lies in her outstanding ability to communicate with the students. She is a true professional.”


J. Rubinsky


I recently completed another successful Certified Staging Professionals training in NYC. We got a perfect 10 rating. Sharing feedback received from a new CSP – What is the most important reason for the score you gave?


“Nairn Friemann is an outstanding person in the field with knowledge, experience, gentleness and ability to teach. She is also willing to meet with grads after the …class to continue teaching other aspects of the business. She is real!”


Other reasons we scored a 10:

  •  “The CSP manual loaded with information to bring you to many different facets of this industry,
  • The business plan guide,
  • The assistance in developing a website,
  • The on-going support available after the class,
  • The field experience-real life stuff and we got two perspectives of the business,
  • The test which kept you on your toes and got you to think rather than just attend a 3-day seminar”

D. Mansfield


 Register now!


To enroll for Section A, September 13-15, visit


To enroll for Section B, October 28-30, visit


Home Staging Is Key to Marketing Success for Award-Winning NYC Broker, Carol Halt

Congratulations to Carol Halt, Senior Vice President & Associate Broker at Barak Realty in New York, who was recently honored with top awards at her firm:




Carol has built her reputation for client trust and satisfaction
through proven results, integrity, loyalty, market knowledge and
unparalleled personalized service. She utilizes great communication and
follow-up skills, sharp negotiating know-how, analytical ability and
strict attention to detail to achieve the client’s wishes. Because of
her desire to satisfy, Carol eases the process without sacrificing
toughness or determination.

Carol truly understands the importance of professional home staging
in the marketing of real estate in today’s competitive marketplace and
has integrated home staging in her comprehensive marketing plan for
each seller. She says,

You only get one chance to make a first impression” and “a
picture speaks a thousand words”, both seem like just corny phrases but
are critical to selling property in this type of market. The property
needs to be prepared by a PROFESSIONAL STAGER to optimize and enhance
the property’s appearance, making it appeal to the widest audience of
buyers. Since most buyers begin their search on the web, the
photographs need to show the property at its very best. I always
include professional staging as part of my marketing plan when pitching
for a listing; it’s critical and gives the property an edge over the
competition. It results in a quicker sale at the very best price.” 

It is always such a pleasure to collaborate with savvy agents like Carol. At Ingenuity & Pizzazz, Inc., we always share the seller’s and agent’s goals of selling quickly for top dollar. Certified Staging Professionals
are experts at handling staging challenges, always working with tight
deadlines and limited budgets. Once we are on the team, the agent can
focus their full attention on their areas of expertise – marketing and
selling. It’s a win-win situation for everyone.

We transformed an Upper Westside property for Carol last year. As Carol says, “the examples shown are of before and after staging by Ingenuity & Pizzazz, Inc.
. It would have been virtually impossible to sell this property in the
original state. Buyers would focus on the all the clutter and personal
items, a total distraction plus the space appears very small. After
staging, it showed how large the space really is and the staged
furnishings were neutral and not distracting.”

Carol Halt is an outstanding broker who always focuses on what is
best for her clients. To learn more about Carol and her services, visit
her website or contact her at

To learn more about Ingenuity & Pizzazz, Inc. and my services, please visit I am also very proud to a trainer for Certified Staging Professionals,
the leading staging training company in North America. If you are
interested in a career in professional home staging, we have CSP training classes scheduled across North America.

If you are a real estate agent who is interested in increasing your
sales and commissions by incorporating home staging in your marketing
plan, Certified Staging Professionals offers the one day CSP Elite Program for agents.

My upcoming 3-day, hands-on, Certified Staging Professionals classes are:

Ottawa – February 15-17
Philadelphia – March 8 – 10
New York – April 10 -12
Teaneck – May 3-5

Nairn Friemann, MBA
Certified Staging Professional & Trainer
Ingenuity & Pizzazz, Inc.