Home Staging Is Key to Marketing Success for Award-Winning NYC Broker, Carol Halt

Congratulations to Carol Halt, Senior Vice President & Associate Broker at Barak Realty in New York, who was recently honored with top awards at her firm:




Carol has built her reputation for client trust and satisfaction
through proven results, integrity, loyalty, market knowledge and
unparalleled personalized service. She utilizes great communication and
follow-up skills, sharp negotiating know-how, analytical ability and
strict attention to detail to achieve the client’s wishes. Because of
her desire to satisfy, Carol eases the process without sacrificing
toughness or determination.

Carol truly understands the importance of professional home staging
in the marketing of real estate in today’s competitive marketplace and
has integrated home staging in her comprehensive marketing plan for
each seller. She says,

You only get one chance to make a first impression” and “a
picture speaks a thousand words”, both seem like just corny phrases but
are critical to selling property in this type of market. The property
needs to be prepared by a PROFESSIONAL STAGER to optimize and enhance
the property’s appearance, making it appeal to the widest audience of
buyers. Since most buyers begin their search on the web, the
photographs need to show the property at its very best. I always
include professional staging as part of my marketing plan when pitching
for a listing; it’s critical and gives the property an edge over the
competition. It results in a quicker sale at the very best price.” 

It is always such a pleasure to collaborate with savvy agents like Carol. At Ingenuity & Pizzazz, Inc., we always share the seller’s and agent’s goals of selling quickly for top dollar. Certified Staging Professionals
are experts at handling staging challenges, always working with tight
deadlines and limited budgets. Once we are on the team, the agent can
focus their full attention on their areas of expertise – marketing and
selling. It’s a win-win situation for everyone.

We transformed an Upper Westside property for Carol last year. As Carol says, “the examples shown are of before and after staging by Ingenuity & Pizzazz, Inc.
. It would have been virtually impossible to sell this property in the
original state. Buyers would focus on the all the clutter and personal
items, a total distraction plus the space appears very small. After
staging, it showed how large the space really is and the staged
furnishings were neutral and not distracting.”

Carol Halt is an outstanding broker who always focuses on what is
best for her clients. To learn more about Carol and her services, visit
her website or contact her at carol@barakny.com

To learn more about Ingenuity & Pizzazz, Inc. and my services, please visit IngenuityPizzazz.com.. I am also very proud to a trainer for Certified Staging Professionals,
the leading staging training company in North America. If you are
interested in a career in professional home staging, we have CSP training classes scheduled across North America.

If you are a real estate agent who is interested in increasing your
sales and commissions by incorporating home staging in your marketing
plan, Certified Staging Professionals offers the one day CSP Elite Program for agents.

My upcoming 3-day, hands-on, Certified Staging Professionals classes are:

Ottawa – February 15-17
Philadelphia – March 8 – 10
New York – April 10 -12
Teaneck – May 3-5

Nairn Friemann, MBA
Certified Staging Professional & Trainer
Ingenuity & Pizzazz, Inc.

I’m Honored to Be a Nominee for RESA’s 2010 Industry Award for Professional Stager of the Year

It is such an honor to have been nominated for RESA’s 2010 Industry Award for Professional Stager of the Year. As president of Ingenuity & Pizzazz, Inc. I have been a home stager for over six years, and it has been quite a journey for all of us who got started in “the beginning.” It has been exciting to witness the growth of the home staging industry and the continuing elevation of professional standards.

Christine Rae, president of Certified Staging Professionals, deserves much of the credit for continually raising the bar in the training of new stagers and in establishing a Code of Conduct for all CSPs – the gold standard of the highest professional ethics. The leading staging training company in North America, Certified Staging Professionals offers the best value hands-on training experience and incomparable curriculum, resources and after-training support. Our CSPs are truly staging professionals.

As a trainer for Certified Staging Professionals, I am able to share my diverse experience and expertise with all my trainees. I’m looking forward to my upcoming 2010 classes:

January 9 -11 : New York, NY
January 18-20 : Montreal, QC
February 1-3 : Teaneck, NJ
February 6-8 : Pittsburgh, PA
February 15-17 : Ottawa, ON
For more information, please visit: IngenuityPizzazz.com, and http://www.csptraining.com/

Ingenuity & Pizzazz, Inc.
is a full service staging company, specializing in staging to sell, staging to live and staging training. We have collaborated with agents and sellers on the staging and marketing of over $500 million in real estate and pride ourselves on the high quality of our showcasing expertise and our incomparable customer service. Our clients call us magicians and miracle workers. The magic and miracles happen because of our talent, professional training, extensive experience and high standards.

RESA Industry Awards 2010 Pro Stager Nominee

Nairn Friemann, MBA
Certified Staging Professional & Trainer

Deanna Kory, Top Real Estate Broker, The Importance of Staging

Deanna Kory is not only one of New york City’s top real estate brokers, she is also one of the top brokers in the entire U.S. She has always been a strong proponent of staging. Listen to her speak about the importance of staging, especially in this competitive and challenging market.


Staging in the Current Market.
Segment 11.

So many agents today are afraid of raising the subject of staging with their sellers because they don’t want their sellers to have to “spend” any money. Deanna understands that staging is an investment and the best short-term investment a home seller can make.

Staged homes sell faster and higher than comps that are not staged. Never before have presentation and condition been so important. Buyers are demanding and getting best value. Non competitive properties will have extended selling periods and reduced selling prices. Agents who do not recommend staging to their sellers are not saving their clients money – they are costing them big time in reduced selling prices and increased carrying costs.

All properties benefit from some degree of staging in any market. But in highly competitive markets like this one, staging is absolutely essential. The investment in staging is always less than the first price reduction and in most cases in NYC, the investment in staging is less than one month’s carrying costs. So the question should not be, “how much will the staging cost?”, but, ‘ how much will it cost if the property isn’t staged!”

Ingenuity & Pizzazz, Inc.,is a full service staging company. We pride ourselves in the high
quality of our showcasing expertise and our incomparable customer
service. We have collaborated with agents and sellers on the staging and marketing of over $500 million in real estate in the Tr-state area. Our clients call us magicians and miracle workers. We know our transformations are the result of talent, professional training, extensive experience, hard work and high standards.

For more information visit: IngenuityPizzazz.com or contact nairn at 917-959-4669 or nairn@IngenuityPizzazz.com

There Has Never Been a Better Time to Add the CSP Designation to Your Credentials

Train with the industry leaders and add professional staging services to your business. Certified Staging Professionals offers the most comprehensive, hands-on staging training program available and unparalleled after-training support. Founded in 2005, by internationally acclaimed staging expert, Christine Rae, CSP delivers the best value in staging training in the industry.

As president of Ingenuity & Pizzazz, Inc., one of New York City’s top staging companies, I have collaborated with agents and home sellers on the staging and marketing of over $500 million in real estate in the Tri-State area. As a trainer for CSP, I share my diverse experience and expertise with all my trainees.

And here are three very special offers from Certified Staging Professionals:

  1. Don’t see your city on our list of scheduled classes? We will come to you for a minimum of 6 trainees. You name your date and location. We’ll do the traveling!
  2. Register 30 days in advance and receive a DVD package from Ann Maurice, TV’s House Doctor and international staging expert. A special value of $200.
  3. Last but not least, is our extraordinary Second Chance Offer for the remainder of our 2009 classes. For anyone who has invested in another staging training program but who would like to upgrade to the CSP training and designation, we will include the CSP exclusive Fast Track Package with the basic investment level. To qualify, proof of former training will be required and registration must be made by the end of October 2009.

For more information, contact Nairn Friemann at 917-952-4669 or nairn@IngenuityPizzazz.com

Here’s what professionals are saying about the CSP three-day staging training program:

“When I originally entered the staging field, I took a staging course from a staging training company. My teacher at that school was Christine Rae. Subsequently, she started her own training company, Certified Staging Professionals, and I decided to add further credentials to my name – the CSP designation. Even though I have been staging for four years since the original indoctrination, there was so much more that I got out of the CSP course. I highly recommend anyone, who is entering the staging profession, to obtain credentials from this outstanding program.”

Barbara Brock, CSP, President, A Proper Place President, RESA NYC, Former President, NAPO NYC

“The CSP training is one of the best investments I have made in my business. The course really gave me everything I needed to hit the ground running in the field of Real Estate Staging. It has also been a terrific advantage to be more diversified in these hard economic times. Real Estate Staging is now about 20% of my overall business and has been the perfect supplement to my organizing business.”

Ron Shuma, CSP, President, A+ Organizing

“After much research and thought I decided on training with CSP. The decision did not come easy, as the initial cost seemed quite steep for my small business budget. CSP has been extremely supportive from the beginning. I am the type of person who asks many, many questions before, during and after a course such as this. In every case, the CSP representatives would respond within a 24-hour period, always happy to reply and help. The actual course went beyond my expectations. The instructor, Nairn Friemann, was excellent. She shared the multitude of information in a manner that kept us focused and attentive in the busy 10-hour days. The hands on experience of actually Staging a home was invaluable. There is just so much more to Home Staging than I possibly imagined. CSP representatives are there and willing to share their knowledge, experiences and expertise to help me be successful. I am so happy I invested in this program and look forward to being part of this organization.”

Gloria Volz, CSP, President, Adirondack Organized Solutions

“I had the pleasure of being a student in Nairn Friemann’s Certified Staging Professionals training classes, for an intensive 3-day seminar. Being an interior designer for 37 years, it is usually me who plays “teacher” rather than student. I must confess that I have more often than not been bored and disappointed in such events. But Nairn’s class was a very different experience. She was a serious, committed, engaging teacher, who clearly is at the top of her game in the staging industry. She exhibited interest in each of her students, and gave individual guidance. I took prolific notes, and soon realized how much I could learn from her. She has my full respect, appreciation, and admiration.”

Alice Silverman, CSP, President, Decorate in a Day