This Pre-war “Classic 7” Upper Westside New York City co-op had been a well-loved family home for decades. The owner was ready to sell and begin a new chapter but the downsizing and preparation for selling process seemed overwhelming in many ways. An “as-is” direct buyer offer of $2.6 million seemed tempting. However, his real estate agent was confident that with some strategic investment in staging, he would be able to sell at a much higher price because large New York City Pre-War apartments have high appeal for young, affluent families, who will complete high-end renovations.
I met with the seller and completed a detailed room-by-room assessment and comprehensive plan for editing, condition work and staging. From the outset my focus was on helping him maximize the ROI on his extremely valuable financial asset, but I was also keenly aware of how emotional the process of selling his family home was. I have downsized several times and have helped hundreds of clients with these transitions. Sorting through personal items that evoke myriad memories is never easy.
This project included selling, donating, storing and disposing of numerous furnishings and personal items. Next wall paper and wall-to-wall carpeting were removed throughout and the apartment was painted. Several dated and distracting ceiling fixtures were replaced with simple flush- mounts. Floors were buffed and in one room refinished. The apartment was professionally cleaned including windows. We did NOT renovate the kitchen or bathrooms because the new buyers would undoubtedly have their own preferences and plans. The objective was to make the property look and feel as bright and spacious as possible and to showcase the Pre-War features. For staging we used many of the seller’s furnishings but supplemented with some transitional rental furnishings in key rooms.
The property was listed at $3.2 million and sold in a week with multiple offers for $3.5 million – that’s $900,000 more than the “as-is” direct offer the home seller had received!
During the process, my expert skills in consulting, coaching, expediting, sourcing, budgeting, project management and showcasing were all essential to the successful completion of the project. But the key to success began with the expert home staging consultation. Not only was I able to advise the seller on what he needed to do, I was able to motivate him to move forward and to manage the entire project through to its successful completion.