Success Stories

Tribeca Loft, New York City, NY: $2.7 million

PROBLEM: A vacant 2,800 sq. foot loft in a newly converted condo development with numerous similar apartments flooding the market. The property needed a competitive edge.

SOLUTION: Home staging with rental furniture, original abstract art and decorative accessories.

SOLD quickly before other similar apartments on higher floors.
Thank you Nairn for all your expert and enthusiastic help in staging the super-large loft I needed to sell in a hurry for my clients. The pictures came out beautifully, thanks to the choices you made in large impressive, colorful art and furniture. It showed magnificently – every customer who came by, every real estate agent, was genuinely amazed at how great it looked. The living area was so large, so hard to define, and you did the perfect job. People would see it, after having seen a bare version on a higher floor, and have that "ah-hah" moment. They understood just how to use the space and how dramatic an apartment it could be. We sold first - there were three available in that line, both others on higher floors - and for a very good price. My owners were thrilled with your work. As an agent, I was elated at how you took charge of the project from start to finish.
Todd Schiff
Prudential Douglas Elliman
Greenwich Village Brownstone: $9.8 Million

PROBLEM: This family brownstone had beautiful architectural details but did not show to its full potential.

SOLUTION: The owners agreed to move excess furnishings and personal belongings to storage. We re-arranged the remaining furnishings and showcased all the rooms.

SOLD: Even with a tenant in place on the fifth floor, this brownstone sold quickly with multiple offers.

Thank you for the stunning transformation of my brownstone. There isn't a single person who has come in and just not been bowled over. This is a very, very tough market right now and I give you and your team a full measure of credit for the fact that we have two bids on the table. Thank you, thank you!
Marty Snow, New York
Lower East Side: $1.195 million

PROBLEM: Vacant units in this new condo development had not been selling.

SOLUTION: The new listing broker insisted on home staging a model. We purchased furnishings on a $10,000 budget and showcased a two-bedroom, two-bathroom apartment in less than two weeks.

SOLD: Within four weeks, two condos priced at $1.195 million sold. The home staging was then moved to another two-bedroom apartment, which also sold quickly. The developers are thrilled with the return on their investment.
As a Real Estate Agent it is essentially important to me to work with professionals who will give my clients the level of service that I have built my reputation on providing.  Again and again, Nairn has exceeded my expectations; I have never worked with a stager that has gone above and beyond for their clients as much as Nairn.
Rachel Field, The Corcoran Group
Downtown Loft: $1.195 million

PROBLEM: This downtown loft was crowded with an abundance of the owners' furnishings and personal belongings and needed significant editing and TLC.

SOLUTION: We provided a comprehensive action plan, including the idea to reposition a huge bookshelf unit to create a "wall" in another area of the apartment, which defined separate "rooms." This created a private space for the master bedroom on one side, while the side of shelving created a wall unit for the family room area. Following the plan, the owners edited and had painting and other condition work done. We came back and showcased the apartment using the owners' furnishings.

SOLD: The loft had four offers within two weeks on the market.
To work with you is truly a pleasure.
R. Ryan, New York
NYC Westside Condo, NYC

PROBLEM: One-bedroom condo stuffed with too much clutter, furniture and personal belongings. Listed during a slowdown in the market and the brokers realized it would be difficult to photograph or show.

SOLUTION: Excess furnishings and personal belongings were sent to mini-storage. We de-cluttered, staged and showcased the apartment in one day, with some fresh linens and decorative accessories and planted some colorful annuals in existing, empty planters on the balcony.

SOLD in one week!

You have worked your magic for us once again. That makes twice in less than 2 months that you have transformed “bad shows” to quick sales at much higher prices than the sellers could have hoped for otherwise. With your talent and vision, you have proven that the most direct path to gaining a leg up in this very competitive market is staging an apartment as though it were a movie set. We can't thank you enough.
Bonnie Brown and Jim Harp
Coldwell Banker Hunt Kennedy
Gramercy, New York City, NY

Gramercy $2M Renovated Co-op.

PROBLEM: Three apartments had been combined to create this spacious four bedroom co-op. However, it was vacant and lacked warmth and appeal. There were also several areas that seemed awkward due to the combination of the apartments and certain design decisions.

SOLUTION: The entire apartment was staged and showcased with rental furniture, colorful art, linens and decorative accessories.

SOLD with multiple bids more than $100,000 over asking price.
After spending significant money to renovate my apartment for sale, I was initially quite reluctant to spend additional funds to have the apartment staged for potential buyers. Nairn convinced me that the space could be made significantly more attractive to buyers with the inclusion of a modest amount of decorating and rental furniture. It was a pleasure working with Nairn. She took control of the entire staging process and through her vision and insight created a space with a much more appealing look and feel. Obviously prospective buyers agreed as we were able to come to terms with a buyer (from a group of 4 bidders) at a significant premium to the initial asking price after having the apartment on the market for just a week and a half. I would highly recommend her services to anyone looking to sell their current home.
Rory Deutsch, NY
White Plains, NY

Unique home in excellent condition, manicured, landscaped gardens, affluent neighborhood.

Home was on the market for 5 months with only one offer of $1.3 million.

PROBLEM: Dated décor.

SOLUTION: Removal of yellow wall-to-wall carpet and '70's wallpaper, editing of furnishings and clutter, refinishing of floors, painting, and showcasing of every room.

SOLD After 4 days with multiple offers for $1.605 million.
Nairn, you are the best! I don't think I will ever stop saying that. Thanks again for all your help, decorating, showcasing and most of all, your fun and enjoyable company.
Mavita Ledesma
Sutton Place, NYC

2 Bedroom Co-op in highly desirable neighborhood.

PROBLEM: Too much clutter.

SOLUTION: In 2 days, I sent 20% to mini-storage, rearranged the remaining furnishings and showcased with floral accents.

SOLD in one day with multiple offers, for almost $100,000 over asking.
Nairn, Wow, Wonder of Wonders! You "Fairy 'Godmother,' you. How did you manage to take the 'Cinderella' of all apartments and totally transform her into a masterpiece (and in record time too)? Larry and I couldn't believe the difference that your 'staging' made in marketing this apartment. We thank you sincerely for making our job easy.
Carol B. Miller and Larry Goldman, Douglas Elliman
Central Park West, NYC

3 Bedroom, 3 Bath Co-op with spectacular Park views had not sold in months. Relisted with new exclusive.

PROBLEM: Awkward dining room layout, too much clutter throughout, minor repairs and painting touch-ups necessary.

SOLUTION: Painter was brought in for repair and touch-ups. Homeowner agreed to edit and "tidy-up." I rearranged furnishings and art and showcased the apartment.

SOLD for $2.3 million
The open house felt very positive. Everyone loved it. Lots of comments like, 'they have used the space so well.' - Then SOLD. 'I know you played a large part in this.'
David Anderson, Brown Harris Stevens
Chelsea, NYC

3 Bedroom loft condo in The Glassworks Building.

PROBLEM: Newly constructed loft space had rental furniture but needed showcasing.

SOLUTION: One-day showcasing with decorative accessories and floral accents. Terrace was also staged. Photos of this apartment were also used in the marketing and sale of a second loft in the building. This staging was featured in New York Spaces Magazine : "It's Showtime, Set the Stage for a Quick Home Sale." April 2005.