Tribeca Loft, NYC
NYC Westside Condo, NYC
White Plains, NY
Gramercy, NY
Sutton Place, NYC
Central Park West, NYC
Greenwich, CT
Chelsea, NYC
Upper
Westside, NYC
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| Tribeca Loft, New York City, NY ($2.7 million) |
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PROBLEM: A vacant 2,800 sq. foot loft in a newly converted condo development with numerous similar apartments flooding the market. The property needed a competitive edge.
SOLUTION: Staging with rental furniture, original abstract art and decorative accessories.
SOLD quickly before other similar apartments on higher floors. |
"Thank you Nairn for all your expert and enthusiastic help in staging the super-large loft I needed to sell in a hurry for my clients. The pictures came out beautifully, thanks to the choices you made in large impressive, colorful art and furniture. It showed magnificently – every customer who came by, every real estate agent, was genuinely amazed at how great it looked. The living area was so large, so hard to define, and you did the perfect job. People would see it, after having seen a bare version on a higher floor, and have that "ah-hah" moment. They understood just how to use the space and how dramatic an apartment it could be. We sold first – there were three available in that line, both others on higher floors – and for a very good price. My owners were thrilled with your work. As an agent, I was elated at how you took charge of the project from start to finish."
- Todd Schiff
Prudential Douglas Elliman |
| NYC Westside Condo, NYC |
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PROBLEM: One-bedroom condo stuffed with too much clutter, furniture and personal belongings. Listed during a slowdown in the market and the brokers realized it would be difficult to photograph or show.
SOLUTION: Excess furnishings and personal belongings were sent to mini-storage. We de-cluttered, staged and showcased the apartment in one day, with some fresh linens and decorative accessories and planted some colorful annuals in existing, empty planters on the balcony.
SOLD in one week! |
"You have worked your magic for us once again. That makes twice in less than 2 months that you have transformed “bad shows” to quick sales at much higher prices than the sellers could have hoped for otherwise. With your talent and vision, you have proven that the most direct path to gaining a leg up in this very competitive market is staging an apartment as though it were a movie set. We can’t thank you enough."
- Bonnie Brown and Jim Harp
Coldwell Banker Hunt Kennedy |
| Gramercy, New York City, NY |
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Gramercy $2M Renovated Co-op.
PROBLEM: Three apartments had been combined to create this spacious four bedroom co-op. However, it was vacant and lacked warmth and appeal. There were also several areas that seemed awkward due to the combination of the apartments and certain design decisions.
SOLUTION: The entire apartment was staged and showcased with rental furniture, colorful art, linens and decorative accessories.
SOLD with multiple bids more than $100,000 over asking price. |
"After spending significant money to renovate my apartment for sale, I was initially quite reluctant to spend additional funds to have the apartment staged for potential buyers. Nairn convinced me that the space could be made significantly more attractive to buyers with the inclusion of a modest amount of decorating and rental furniture. It was a pleasure working with Nairn. She took control of the entire staging process and through her vision and insight created a space with a much more appealing look and feel. Obviously prospective buyers agreed as we were able to come to terms with a buyer (from a group of 4 bidders) at a significant premium to the initial asking price after having the apartment on the market for just a week and a half. I would highly recommend her services to anyone looking to sell their current home."
- Rory Deutsch, NY
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| White Plains, NY |
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Unique home in excellent condition, manicured, landscaped gardens,
affluent neighborhood.
Home was on the market for 5 months with
only one offer of $1.3 million.
PROBLEM: Dated décor.
SOLUTION: Removal of yellow wall-to-wall carpet and '70's wallpaper, editing
of furnishings and clutter, refinishing of floors, painting,
and showcasing of every room.
SOLD After 4 days with multiple offers
for $1.605 million. |
"Nairn, you are the best!
I don't think I will ever stop saying that. Thanks again for
all your help, decorating, showcasing and most of all, your fun
and enjoyable company."
- Mavita Ledsma |
| Sutton Place, NYC |
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2 Bedroom Co-op in highly desirable
neighborhood.
PROBLEM: Too much clutter.
SOLUTION: In 2 days, I sent 20% to mini-storage, rearranged the remaining
furnishings and showcased with floral accents.
SOLD in one day with
multiple offers, for almost $100,000 over asking. |
"Nairn,
Wow, Wonder of Wonders! You "Fairy 'Godmother,' you.
How did you manage to take the 'Cinderella' of all apartments
and totally transform her into a masterpiece (and in record
time too)? Larry and I couldn't believe the difference that your
'staging' made in marketing this apartment. We thank you sincerely
for making our job easy."
- Carol B. Miller and Larry Goldman,
Douglas Elliman
"This was the best investment I could have made!
The apartment looked beautiful and the activity reflected it. And
the final offer was more than I had hoped - great job!"
-
Kathleen
O'Hare |
| Central Park West, NYC |
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3 Bedroom, 3 Bath Co-op with spectacular Park
views had not sold in months. Relisted with new
exclusive.
PROBLEM: Awkward dining room layout, too much clutter
throughout, minor repairs and painting touch-ups necessary.
SOLUTION: Painter was brought in
for repair and touch-ups. Homeowner agreed to edit and "tidy-up."
I rearranged furnishings and art and showcased the apartment.
SOLD for $2.3 million |
"The open house felt
very positive. Everyone loved it. Lots of comments like, 'they
have used the space so well.' - Then SOLD. 'I know
you played a large part in this.'
-
David Anderson, Brown Harris
Stevens |
| Greenwich, CT |
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3
Bedroom Cape on almost an acre of beautifully landscaped property.
PROBLEM: The home had been on the market for months. Dated décor,
heavy draperies and an abundance of collectibles were a distraction. SOLUTION: My one-day staging of the home was
televised by The
CBS Early Show. The house sold within 3 weeks of staging. |
"Nairn's repositioning
of our furniture to better highlight the architectural detail
of the house and removing unneeded drapery to better
showcase our landscaped one-acre property was inspired.
The buyer said it made the difference for her and that it might
have been overlooked if not staged for a 'high impact'
first impression. I now find myself taking a more edited approach to
our new home in Virginia and incorporating
Nairn's 'less can be more' furnishing philosophy."
- Carmen
Kleiser |
| Chelsea, NYC |
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3 Bedroom loft
condo in The Glassworks Building.
PROBLEM: Newly constructed loft
space had rental furniture but needed showcasing.
SOLUTION: One-day
showcasing with decorative accessories and floral accents. Terrace
was also staged. Photos of this apartment were also used in the
marketing and sale of a second loft in the building. This
staging was featured in New York Spaces
Magazine : "It's Showtime, Set the Stage for
a Quick Home Sale." April 2005. |
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| Upper Westside ,
NYC |
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"Cottage
in the Sky," 1 bedroom Pre-War co-op with 1,000 sq. feet of lush
planted terrace, steps from Central Park.
PROBLEM: This estate
sale co-op had been on the market for some time without much interest.
The sellers wanted to "fix it up for a splashy open house" and
I was called in for a consultation.
SOLUTION: I recommended a number
of quick, inexpensive staging techniques, which the clients were
able to carry out themselves.
SOLD with multiple offers, all
above asking price, at the open house. |
"It was a real pleasure
working with Nairn. She is very practical and efficient and her ideas
on how to make our apartment and terrace more inviting and glamorous
were fantastic. I thought I was going to have to put
in a new kitchen, but with a few changes which cost
under $200, Nairn helped us transform the kitchen so that everyone
loved it - one buyer even told us the kitchen and terrace
reminded her of the villa where she had lived in Rome!
Nairn's eye for staging was invaluable."
- Dr. Judy Friedman |
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